Product Marketing Specialist — Hybrid, Growth & Launch

Ascendium Education Group; Madison (WI); Hybrid; USD 65,000 - 100,000; Full time

Benefits offered by this job

Flexible hybrid schedule

Student loan repayment assistance

Tuition reimbursement

Medical, dental, and vision insurance

Job summary

Ascendium Education Group in Madison, Wisconsin seeks a Product Marketing Specialist to translate complex Attigo offerings into clear, customer-focused messages. You will support campaigns, communications, and content creation to drive awareness, engagement, and adoption across AES products and services.

Working with the Senior Marketing Strategist and teams across Sales, Communications, and product management, you will craft positioning, analyze market data, and optimize performance.

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum of three years of experience in marketing, communications, product marketing, or related discipline.
• Experience supporting marketing campaigns, product launches, and customer engagement initiatives.
• Experience developing marketing content for multiple channels and audiences.
• Experience collaborating with cross-functional teams and managing multiple projects.

Responsibilities

• Plan and execute marketing campaigns, communications, and promotional initiatives supporting Attigo, AES, and other products/services.
• Support planning and execution of product launches and go-to-market activities.
• Contribute to marketing plans and audience engagement strategies to meet business objectives.
• Create, edit, and maintain product marketing content (presentations, fact sheets, web content, emails, sales enablement materials).
• Assist in developing product positioning, messaging, and value propositions for consistent communication.

Skills

Excellent communication

Strong writing

Analytical thinking

Project management

Cross-functional collaboration

Marketing principles

CRM familiarity

MS Office

Education

Bachelor's degree in marketing

Tools

CRM systems

Analytics tools

Content management systems

Job description

Ascendium Education Group in Madison, Wisconsin seeks a Product Marketing Specialist to translate complex Attigo offerings into clear, customer-focused messages. You will support campaigns, communications, and content creation to drive awareness, engagement, and adoption across AES products and services.

Working with the Senior Marketing Strategist and teams across Sales, Communications, and product management, you will craft positioning, analyze market data, and optimize performance.