Product Marketing Lead — Hybrid, Growth & Launch

Ascendium Brand; Madison (WI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Training & development

Student loan repayment assistance

Medical, dental, and vision insurance

Tuition assistance

Job summary

Ascendium Education Solutions is seeking a Product Marketing Specialist to translate complex Attigo and AES products into clear, customer-focused content. You’ll partner with Strategy, Sales, and other teams to drive go-to-market plans, launches, and ongoing engagement.

You’ll craft customer-facing materials, analyze market insights, and support product positioning and messaging across channels. This hybrid role is based in Madison, WI, with in-office and remote days.

Qualifications

• Excellent written, verbal, and interpersonal communication skills.
• Strong writing, editing, and proofreading abilities for diverse audiences.
• Ability to translate complex products into audience-focused communications.
• Analytical, critical thinking, and problem-solving skills.
• Ability to gather and apply customer, market, and performance data.
• Knowledge of marketing principles, campaigns, and engagement strategies.
• Strong project management, organization, and prioritization skills.
• Ability to work independently and collaboratively in a dynamic environment.
• Familiarity with marketing, CMS, analytics, CRM, and related platforms.
• Bachelor’s degree or equivalent experience preferred in relevant fields.

Responsibilities

• Plan and execute marketing campaigns, communications, and promotions.
• Support product launches and go-to-market activities.
• Contribute to marketing plans and audience engagement strategies.
• Create and maintain product marketing content and materials.
• Assist in product positioning, messaging, and value propositions.
• Gather and analyze customer, market, and competitor insights.
• Monitor campaign performance and identify optimization opportunities.
• Coordinate cross-functional marketing projects and timelines.
• Support communications about product updates, launches, and events.
• Contribute ideas to improve marketing effectiveness and growth.

Skills

Clear writing & editing

Communication skills

Audience-focused messaging

Data analysis

Campaign planning

Customer engagement

Project management

Cross-functional collaboration

Strategic thinking

Attention to detail

Independent & collaborative work

MS Office & analytics tools

Marketing tech familiarity

Education

Bachelor’s degree or equivalent experience

Marketing/Communications/Business/PR related field

Tools

CRM software

CMS

Analytics tools

Marketing automation

Project management tools

Microsoft Office

Job description

Ascendium Education Solutions is seeking a Product Marketing Specialist to translate complex Attigo and AES products into clear, customer-focused content. You’ll partner with Strategy, Sales, and other teams to drive go-to-market plans, launches, and ongoing engagement.

You’ll craft customer-facing materials, analyze market insights, and support product positioning and messaging across channels. This hybrid role is based in Madison, WI, with in-office and remote days.