Senior Marketing Strategist

Ascendium Education Group; Madison (WI); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

Hybrid schedule

Professional development opportunities

Retirement plan with employer match

Job summary

Ascendium Education Group is seeking a Senior Marketing Strategist to shape Jurni's next chapter. You will connect customer needs, market opportunities, and business goals to guide positioning, messaging, and adoption. Hybrid work in Madison, WI with relocation if needed, and collaboration across product, sales, and leadership.

You will translate insights into strategic recommendations, lead campaigns, and establish success metrics to drive engagement and growth.

Qualifications

• Bachelor's degree in marketing, communications, business, public relations, or related field.
• 7+ years in marketing, product marketing, communications, brand strategy, go-to-market planning, or related discipline.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong strategic thinking and decision-making abilities.
• Experience with market research and competitive assessments.
• Ability to lead cross-functional teams and influence stakeholders.

Responsibilities

• Develop and lead marketing strategies, plans, and initiatives for Jurni.
• Lead go-to-market planning and execution for product launches, enhancements, partnerships, and strategic initiatives.
• Develop audience engagement strategies and marketing approaches aligned with goals.
• Establish and refine product positioning, messaging, and value propositions.
• Partner with marketing leadership, Sales, and other stakeholders to align initiatives.
• Lead cross-functional marketing projects and coordinate timelines and resources.
• Conduct customer, market, and competitive research to identify trends and opportunities.
• Analyze marketing performance and market conditions to optimize effectiveness.

Skills

Marketing strategy

Go-to-market planning

Cross-functional leadership

Market research

Strategic thinking

Campaign management

Product marketing

Data analysis

Education

Bachelor's degree in marketing, communications, business, PR or related field

Tools

Microsoft Office

CRM

Analytics platforms

Job description

Description

Help shape Jurni's next chapter through thoughtful, insight-driven marketing strategy. We're looking for a Senior Marketing Strategist who can connect customer needs, market opportunities, and business goals to guide how Jurni is positioned, promoted, and adopted. At Ascendium, you'll lead marketing strategy for Jurni, establishing messaging, setting priorities, and guiding initiatives that support engagement and growth.

Working closely with product, sales, strategic communications, and leadership teams, you'll translate customer and market insights into strategic recommendations, build alignment across teams, and lead marketing initiatives that deliver measurable results. If you're energized by influencing business decisions and helping an innovative product reach more organizations and learners, this is an opportunity to make a meaningful impact.

This position requires residence in or relocation to Madison, Wisconsin, where Ascendium is headquartered. Madison-based employees have a hybrid schedule, working three days per week in the office and two days remotely, which provides the opportunity for valuable in-person collaboration. Applicants who live outside commuting distance of Madison, Wisconsin, will be expected to relocate to the area within 3-6 months of hire.

Job Responsibilities

On a day-to-day basis, you may do the following.

• Develop and lead marketing strategies, plans, and initiatives that support the growth, awareness, and adoption of Jurni.
• Lead go-to-market planning and execution for product launches, enhancements, partnerships, and strategic initiatives.
• Develop audience engagement strategies, campaign frameworks, and marketing approaches that align with organizational goals, customer needs, and market opportunities.
• Establish and refine product positioning, messaging, value propositions, and market narratives that resonate with target audiences.
• Partner with marketing leadership, Sales, and other stakeholders to identify opportunities, establish priorities, and align marketing initiatives with business objectives.
• Lead cross-functional marketing projects and initiatives, coordinating stakeholders, timelines, resources, and deliverables to achieve desired outcomes.
• Conduct customer, market, and competitive research to identify trends, opportunities, and risks and develop strategic recommendations.
• Analyze marketing performance, customer engagement, market conditions, and business results to inform decision-making and optimize marketing effectiveness.
• Develop strategic recommendations that enhance customer engagement, product adoption, market positioning, and business growth.
• Partner with Strategic Communications and other teams to support the effective execution of marketing campaigns, communications, and go-to-market initiatives.
• Guide the development of marketing content, communications, and sales enablement resources to ensure alignment with marketing strategies and objectives.
• Establish success metrics and evaluate marketing initiatives to measure effectiveness, impact, and return on investment.
• Stay informed about customer needs, industry trends, emerging technologies, and competitive developments affecting Jurni.
• Represent marketing perspectives in strategic planning discussions and contribute to organizational decision-making.
• Develop and maintain productive working relationships with internal stakeholders, external partners, and vendors as appropriate.
• Perform other duties as assigned.

Knowledge and Skill Requirements

A highly qualified candidate will possess the following.

• Knowledge equivalent to a bachelor's degree, preferably in marketing, communications, business, public relations, or a related field.
• Minimum of 7 years of experience in marketing, product marketing, communications, brand strategy, go-to-market planning, or a related discipline.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Excellent strategic thinking, planning, and decision-making skills.
• Excellent analytical, critical thinking, and problem-solving skills.
• Ability to develop marketing strategies that align customer needs, market opportunities, and business objectives.
• Strong understanding of product marketing, customer engagement, brand positioning, and go-to-market strategy.
• Ability to gather, interpret, and apply customer, market, competitor, and performance data to inform decisions and recommendations.
• Strong leadership and influence skills, including the ability to build alignment across teams and stakeholders.
• Excellent project management, organization, and prioritization skills.
• Demonstrated initiative, curiosity, creativity, and innovation.
• Ability to identify opportunities, evaluate alternatives, and recommend effective solutions.
• Ability to think strategically while balancing operational and tactical considerations.
• Strong attention to detail and commitment to producing high-quality work.
• Ability to work independently and collaboratively in a dynamic, fast-paced environment.
• Proficiency with Microsoft Office applications and familiarity with marketing, content management, analytics, CRM, or other business technology platforms.
• Experience developing and leading marketing strategies, campaigns, product launches, or customer engagement initiatives.
• Experience conducting market research, customer analysis, and competitive assessments and applying findings to strategic decision-making.
• Experience collaborating with cross-functional teams and influencing stakeholders across multiple business functions.
• Experience analyzing marketing performance, customer behavior, market trends, and business results to inform recommendations and strategy.
• Valid driver's license.

Other Information

Ascendium offers an outstanding benefits package designed to provide employees and their families with a high degree of security. These benefits include, but are not limited to:

• Comprehensive medical, dental, and vision insurance.
• Flexible, hybrid schedule.
• Ongoing training and professional development opportunities.
• Retirement savings plan with employer match.

Ascendium provides equal employment opportunity to all individuals regardless of their race, color, religion, sex, age, national origin, creed, disability, veteran status, or any other characteristic protected by state or federal law.

H-1B sponsorship (initiation or transfer) is not available for this position.

Ascendium requires criminal, employment, and education background investigations before hiring.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.