Product Marketing Specialist - E-commerce & Growth

ADP; Little Rock (AR); On-site; USD 48,000 - 64,000; Full time

Job summary

ADP in Little Rock, AR is seeking a Product Marketing Specialist to implement the marketing strategy and position the products that we manufacture and distribute. You will become an expert on our products, the industry, and customer needs, translating that into high-impact materials that communicate value to stakeholders and strengthen our brand.

This role also manages ecommerce and product sales online, collaborating with design, content, acquisition, product and sales teams to execute

Qualifications

• Bachelor’s degree in Marketing, Communications or related field preferred.
• Two to four years in marketing or similar role.
• Experience translating complex product details into clear customer benefits.
• Experience in market analysis and developing marketing strategies.

Responsibilities

• Translate technical details into user benefits.
• Follow and analyze market trends to position products.
• Develop product marketing strategies (advertising, launches).
• Craft messages across channels (landing pages, ads).
• Collaborate with design, content, acquisition, product, and sales teams.

Skills

Product marketing

Market analysis

Analytics

Web analytics

Cross-functional collaboration

Creative thinking

Education

High School Diploma or GED

College marketing/business coursework

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

Google Analytics

WebTrends

Job description

ADP in Little Rock, AR is seeking a Product Marketing Specialist to implement the marketing strategy and position the products that we manufacture and distribute. You will become an expert on our products, the industry, and customer needs, translating that into high-impact materials that communicate value to stakeholders and strengthen our brand.

This role also manages ecommerce and product sales online, collaborating with design, content, acquisition, product and sales teams to execute