Product Marketing Specialist

PerfectVision Manufacturing, Inc.; Little Rock (AR); On-site; USD 52,000 - 76,000; Full time

Job summary

PerfectVision Manufacturing, Inc. in Little Rock, AR is seeking a Product Marketing Specialist to implement marketing strategies and position our products.

You will become an expert on our products and customers, translating insights into high-impact materials that communicate value. You will craft messages across channels, analyze market trends, and collaborate with design, content, and sales teams to drive profitable plans and online product sales.

Qualifications

• Translate technical details into user benefits and messaging.
• Monitor market trends to position products effectively.
• Develop product marketing strategies including launches and campaigns.
• Craft compelling messages across channels (landing pages, ads).
• Collaborate with design, content, acquisition, product and sales teams.
• Test marketing features, releases and ad copy; measure KPIs.
• Background in marketing or similar role; design/copywriting experience a plus.
• Experience in market analysis and integrated marketing tactics.

Responsibilities

• Translate technical product details into user-focused benefits.
• Follow and analyze market trends to position products.
• Develop and execute product marketing strategies and launches.
• Create compelling messages across channels to boost engagement.
• Collaborate across teams to implement strategies.
• Test features, releases and ad copy; evaluate KPI results.
• Maintain strong communication and documentation of campaigns.

Skills

Translate benefits

Market trends

Product marketing strategies

Craft messages across channels

Cross-team collaboration

Marketing analytics

Web analytics tools

Creativity

Analytical mindset

Education

GED

College experience in Marketing/Advertising/Graphic Design or Business

Tools

Google Analytics

WebTrends

Microsoft Outlook

Microsoft Word

Microsoft Excel

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Product Marketing Specialist

Little Rock, AR, US

2 days ago Requisition ID: 1389

**This position is located at the Little Rock, AR location only. This is not a remote position.**

POSITION SUMMARY

The Product Marketing Specialist is responsible for implementing the marketing strategy and positioning of the products that PerfectVision manufactures and distributes. In this role, you will need to become an expert on our products, the industry, and the needs of our customers and be able to translate this information into high-impact materials that clearly communicate the value of our products to the appropriate stakeholders. Responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, the candidate needs to be a creative and quantitative thinker and is familiar with various product marketing techniques. The goal will be to develop and implement the most profitable plans to position and promote our products. This role will also be responsible for managing the e-commerce and product sales on-line.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential function and basic duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions and basic duties.

Essential Functions Statement(s)

• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Proven experience in Marketing or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Creativity
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field
• Regular and prompt attendance at work is a primary function and requirement of this position.

POSITION QUALIFICATIONS

Education

• High School Graduate or General Education Degree (GED)
• College experience in Advertisement, Marketing, Graphic Design, or Business Administration or equivalent work experience preferred.

Experience

• Two to four years of professional customer service or administrative experience working in a fast‑paced environment responsible for maintaining multiple requests and meeting deadlines; and
• One to two years of advertisement, marketing or graphics experience preferred.

Computer Skills

• Microsoft Outlook– Basic level. Must have the ability to perform functions such as composing, sending, forwarding and replying to incoming e‑mail, attaching computerized files, and utilizing calendar and task reminders.
• Microsoft Word– Basic level. Must have the ability to perform functions such as composing, editing, naming and saving documents, formatting text, and printing.
• Microsoft Excel– Basic level. Must have the ability to perform functions such as creating a spreadsheet, formatting a spreadsheet, using the formula bar, and calculating numbers.
• Accurate 10-Key by touch, alphanumeric.
• Accurate typing skills, approximately 30 words per minute.
• General knowledge of how to use a calculator, scanner, copy machine, fax machine, printer, telephone and various standard office equipment.

Other Requirements

• Proficient in basic mathematical skills such as adding, subtracting, dividing, and multiplying.
• Knowledge of measurements such as length, height, width, inches, feet, meters, decimeters, centimeters, and millimeters.
• Primary language used to perform this job is English. Bilingual in Spanish, French or German would be helpful.