Product Marketing Specialist: GTM & Messaging Leader

Wolters Kluwer; Cheyenne (WY); On-site; USD 59,000 - 98,000; Full time

Benefits offered by this job

Bonus

Job summary

Wolters Kluwer in the United States seeks a Product Marketing Specialist to translate customer, market, and competitive insights into positioning, messaging, and launch materials. You will partner with Marketing, Product, and Sales to shape product strategy and drive market alignment.

You will gather market data, develop audience segmentation and personas, draft compelling value propositions, and support campaigns, training, and pricing analysis with senior teams.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in product marketing, marketing, market research, or related.
• Healthcare, Life Sciences, Phar or related field preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear, compelling messaging.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotions.
• Gather and synthesize customer, market, and competitive insights to identify trends and opportunities.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and benefits into clear communications.
• Track marketing metrics and present findings and recommendations to stakeholders.
• Coordinate cross-functional reviews and activities for alignment and launch readiness.
• Support sales training, business-case development, and pricing analysis with senior teams.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Skills

Market analysis

Data interpretation

Content development

Project coordination

Collaboration

Tools proficiency

Education

Bachelor's degree

Tools

MS Office

CRM

Excel

AI tools

PowerPoint

Marketing platforms

Job description

Wolters Kluwer in the United States seeks a Product Marketing Specialist to translate customer, market, and competitive insights into positioning, messaging, and launch materials. You will partner with Marketing, Product, and Sales to shape product strategy and drive market alignment.

You will gather market data, develop audience segmentation and personas, draft compelling value propositions, and support campaigns, training, and pricing analysis with senior teams.