Product Marketing Lead for Industrial Testing Solutions

Texas Research International

Round Rock (TX)

On-site

USD 65,000 - 95,000

Full time

4 days ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

TRI Air Testing, Inc. is seeking a Product Marketing Coordinator to translate complex testing capabilities into compelling solutions for customers across industries. You will own positioning, messaging, service packaging, and sales enablement, partnering with sales leadership to drive growth.

You will build industry-specific collateral, develop customer personas, run go-to-market plans, and conduct VOC research to inform strategy, pricing, and packaging.

Qualifications

Bachelor’s degree in marketing or related field preferred.
3–7 years of product marketing or B2B marketing experience.
Ability to translate technical concepts into customer-facing value.
Strong written and verbal communication and project management.
Experience with CRM platforms, preferably Salesforce.

Responsibilities

Develop positioning and value propositions for testing services.
Create industry-specific messaging for target sectors.
Develop customer personas and buyer journeys.
Produce brochures, battle cards, and ROI tools.
Lead go-to-market plans and campaigns.
Train sales on new services and discovery questions.
Maintain product marketing roadmap aligned with growth priorities.
Conduct voice-of-customer research and win/loss analysis.
Monitor competitors and marketing activity.

Skills

Sales enablement

Cross-functional collaboration

Technical marketing

Customer insights

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce

Job description

You will build industry-specific collateral, develop customer personas, run go-to-market plans, and conduct VOC research to inform strategy, pricing, and packaging.

Get your free, confidential resume review.

or drag and drop your file here.