Product Marketing Specialist

Nicely Co.; Tulsa (OK); On-site; USD 60,000 - 90,000; Full time

Job summary

Nicely Co. is seeking a Product Marketing Specialist to strengthen positioning, oversee acquisition, campaigns, lifecycle programs, measurement, and brand consistency as the company scales. This role will turn company priorities into clear, dependable work while partnering directly with colleagues across functions.

Nicely Co. is an early-stage company, so this position will help create the processes and internal systems behind the work, not merely inherit a mature playbook.

Qualifications

• Experience in positioning, campaigns and lifecycle programs.
• Ability to translate priorities into documented plans and measurable outcomes.
• Strong written and verbal communication across cross-functional partners.

Responsibilities

• Own day-to-day work across positioning, acquisition, campaigns, lifecycle programs, and growth experiments.
• Translate priorities into documented plans and measurable outcomes.
• Build lightweight, repeatable processes for an early-stage company.
• Collaborate across functions to resolve dependencies and deliver outcomes.
• Identify risks early, recommend proportionate solutions, and escalate decisions.
• Maintain accurate documentation and handle company, customer, and employee information responsibly.
• Use evidence and feedback to improve quality, efficiency, and stakeholder experience.
• Communicate progress, constraints, priorities, and results clearly to affected teammates.

Skills

Positioning

Campaign management

Lifecycle programs

Measurement

Brand consistency

Growth experiments

Communication

Marketing tools

Job description

Product Marketing Specialist

Help build Nicely Co.'s positioning, responsible acquisition, campaigns, lifecycle programs, measurement, brand consistency, and growth experiments as Product Marketing Specialist, with meaningful ownership in an early-stage company.

Position overview

Nicely Co. is seeking a Product Marketing Specialist to strengthen positioning, responsible acquisition, campaigns, lifecycle programs, measurement, brand consistency, and growth experiments. This role will turn company priorities into clear, dependable work while partnering directly with colleagues across functions.Nicely Co. is an early-stage company, so this position will help create the processes and internal systems behind the work, not merely inherit a mature playbook. The successful candidate will use sound judgment, communicate tradeoffs, and operate with appropriate autonomy.Responsibilities may evolve as the company grows. This is an opportunity to influence how the Marketing function develops, establish useful standards, and leave behind systems that scale responsibly.

Responsibilities

• Own day-to-day work across positioning, responsible acquisition, campaigns, lifecycle programs, measurement, brand consistency, and growth experiments.
• Translate the priorities of the Product Marketing Specialist role into documented plans, decisions, and measurable outcomes.
• Build lightweight, repeatable processes that fit an early-stage company and can mature over time.
• Collaborate across functions to resolve dependencies and deliver complete outcomes.
• Identify risks early, recommend proportionate solutions, and escalate consequential decisions.
• Maintain accurate documentation and handle company, customer, and employee information responsibly.
• Use relevant evidence and feedback to improve quality, efficiency, and stakeholder experience.
• Communicate progress, constraints, priorities, and results clearly to affected teammates.

Qualifications

• Demonstrated capability relevant to positioning, responsible acquisition, campaigns, lifecycle programs, measurement, brand consistency, and growth experiments.
• Judgment and ownership appropriate for the Product Marketing Specialist scope.
• Strong written and verbal communication with both specialists and cross-functional partners.
• Ability to organize ambiguous work, make progress independently, and document decisions.
• Comfort building systems in an early-stage environment where priorities may evolve.
• Commitment to ethical conduct, confidentiality, security, accessibility, and inclusive collaboration.

Preferred qualifications

• Experience with modern methods and tools used in Marketing.
• Experience in a startup, small business, or other resource-conscious environment.
• Evidence of improving a workflow, standard, product, service, or measurable outcome.
• Relevant education, certification, portfolio, or equivalent practical experience.
• Flexible work arrangements where applicable.
• Opportunity to help build an early-stage company.
• Direct impact on company growth and operating quality.
• Cross-functional collaboration and professional development opportunities.
• Significant ownership over assigned responsibilities.
• Opportunity for responsibilities to expand as the company grows.