Product Marketing Specialist

MedTrainer; Kansas City (MO); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Opportunities for growth

Collaborative team culture

High-visibility projects

Job summary

A healthcare technology company in Kansas City is seeking a Demand Generation Coordinator to help translate product features into compelling value propositions for various audiences. This role involves supporting product launches, equipping teams with essential marketing materials, and maintaining brand voice consistency. Ideal for early-career marketers with a Bachelor's degree and 1–3 years of experience. Candidates should be excited to grow within a supportive team and engage in impactful projects.

Qualifications

• 1–3 years in a marketing role; product marketing experience is a plus.
• Strong organizational and project management skills.
• Clear communicator with the ability to simplify complex concepts.

Responsibilities

• Translate product features into clear value propositions for healthcare audiences.
• Support product launches and feature releases.
• Equip teams with messaging, insights, and enablement assets.

Skills

Organizational skills

Project management skills

Clear communication

Curiosity

Collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Suite

Salesforce

HubSpot

Job description

Company Description

💡 About MedTrainer
MedTrainer is the all‑in‑one compliance, credentialing, and training platform trusted by thousands of healthcare organizations. We help healthcare teams streamline compliance, stay audit‑ready, and deliver safer care — all in one intuitive system.

As our product suite continues to grow, so does our need for sharp, motivated marketers who can translate complex features into compelling stories that resonate across the healthcare ecosystem. If you enjoy building messaging, supporting launches, partnering cross‑functionally, and enabling teams with the insights they need to win — this role is for you.

What makes MedTrainer special isn’t just our technology—it’s our people. Our team includes clinicians, researchers, educators, and innovators who are reimagining how healthcare knowledge is shared and improved.

When you join MedTrainer, you’ll be part of a collaborative, research‑driven, and globally minded community dedicated to advancing healthcare through education and innovation.

We’re growing fast (backed by Vista Equity Partners and Telescope Partners), and our Marketing team is looking for a Demand Generation Coordinator who’s excited to make a real impact early in their career.

Responsibilities

• Translate product features into clear, compelling value propositions for healthcare audiences.
• Adapt messaging to different buyer personas and stages of the funnel.
• Support product launches, feature releases, and cross‑product initiatives.
• Align product messaging to broader GTM strategy.
• Equip Sales, BDRs, and Customer Success with messaging, talking points, competitive insights, and enablement assets.
• Create one‑pagers, pitch decks, battlecards, email sequences, and web copy.
• Gather customer insights and usage trends to inform messaging decisions.
• Partner with Demand Gen to ensure messaging consistency and evaluate campaign performance.
• Consolidate inputs across teams into unified, user‑focused content.
• Maintain consistency in product positioning and brand voice.

Qualifications

• 1–3 years in a marketing role; product marketing experience is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Experience with Google Suite, ClickUp, Salesforce, or HubSpot is a plus.
• Strong organizational and project management skills.
• Clear communicator with the ability to simplify complex concepts.
• Comfortable asking questions, applying feedback, and iterating quickly.
• Curious, adaptable, and collaborative working style.
• Interest in AI‑assisted tools and enablement technologies.

Additional Information

• You will own meaningful, high‑visibility projects.
• Opportunities to grow quickly within a supportive marketing team.
• Ideal for early‑career marketers who want to specialize in product marketing.
• Must be able to work in Kansas City office 4 days a week.
• A culture that values curiosity, continuous learning, and iteration.