Vertical Product Marketing Lead, Tech - Product and Client Solutions

TikTok; Austin (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading social media platform is seeking a Vertical Product Marketing Manager to focus on activation strategy and revenue for assigned sales verticals. The ideal candidate will have over 5 years of experience in product marketing, particularly with advertising products, and a strong understanding of user needs and market trends. This role involves partnership with sales teams and requires excellent communication skills. Competitive compensation and growth opportunities are available.

Qualifications

• 5+ years of experience in Product Marketing or Product Strategy with Advertising products.
• Experience with Tech clients will be a plus.
• 5+ years of significant experience in a specific industry vertical.

Responsibilities

• Own the activation strategy & revenue for their assigned vertical.
• Partner closely with Sales team to understand user pain points.
• Lead vertical understanding, opportunity assessment, customer feedback.

Skills

Revenue-driven decision making

Mid-funnel and lower funnel performance

Strong communication skills

Education

BA/BS degree

Job description

Vertical Product Marketing Manager, Tech - Product and Client Solutions

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About the team

The North America Monetization Product Strategy & Operations team helps ensure that the US & Canadian advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands on the TikTok platform. We are consultative and trusted partners to the Global Business Solutions (GBS) and Product partners, driving revenue by landing products and solutions in market, through a vertical lens.

About the role

TikTok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This individual would focus on one sales vertical (for example: CPG, Media & Entertainment...). This individual will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus. They will be a strategic partner to Sales leadership and Global Product Marketers in driving the Go-To-Market strategies and identifying customer pain points. They would support and be part of a best-in-class team that has in-depth understanding of the clients, can aggressively take our current product & solutions sets to market, identify future product opportunities and gaps, and influence senior leadership across TikTok.

Responsibilities

• Vertical PMM will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus.
• Be focused on revenue & scaled activation and solution selling through Sales enablement.
• Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical.
• Partnering with XFN teams to drive vertical product adoption (e.g. Marketing Science etc)
• Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development
• Lead vertical understanding, opportunity assessment, customer feedback and represent the vertical/market with Product teams.
• Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strong vertical activations with our solutions

Qualifications

Minimum Qualifications

• Be revenue-driven and revenue-guided in all decisions
• BA/BS degree
• 5+ years of experience in Product Marketing or Product Strategy with Advertising products; experience with Tech clients will be a plus.
• Expertise in mid-funnel and lower funnel performance experience
• 5+ years of significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role)
• Experience partnering with and influencing product teams to represent market requirements
• Experience partnering with and influencing sales teams and developing go-to-market strategies

Preferred Qualifications

• 3+ years of Lower-funnel and Mid-funnel/performance advertising experience
• Strong communication and case-building experience

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request