Product Marketing Manger

VectorShift; New York (NY); On-site; USD 130,000 - 190,000; Full time

Job summary

VectorShift is seeking a Lead Product Marketing Manager to own how our platform shows up in the market. You’ll lead product marketing strategy and execute launches, demos, and sales enablement with a hands-on leadership approach.

You’ll translate complex AI infrastructure concepts into clear, business-focused narratives for buyers and partners, while collaborating with product, sales, and executives to drive GTM momentum.

Qualifications

• 2+ years in product marketing with launches and GTM for technical products.
• Exceptional writer with samples to prove storytelling.
• Ability to translate complex AI infrastructure concepts for non-technical audiences.
• Strong cross-functional collaboration with product, sales, and executives.

Responsibilities

• Own product releases and launches, including notes and announcement copy.
• Design demo flows and product storytelling with sales alignment.
• Create sales enablement collateral: one-pagers, decks, battle cards.
• Drive top-of-funnel content and social campaigns.
• Translate tech concepts into clear, business-focused messaging.
• Own positioning and messaging framework across channels.

Skills

Product marketing

Launch management

Storytelling

Sales enablement

Cross-functional collaboration

Content writing

Technical storytelling

Job description

The Role

We’re looking for a Lead Product Marketing Manager to own how VectorShift’s product shows up in the world. You’ll sit at the intersection of product, sales, and the market — turning a fast-moving, technically deep platform into stories, materials, and moments that make people get it and want it.

This is a hands-on leadership role. You’ll set the product marketing strategy and execute against it directly,. The through-line of everything you do: taking something technical and making it land with audiences who don’t live in the weeds of AI infrastructure.

What You’ll Do

Product releases & launches. Own the narrative and go-to-market for new features and products — write the release notes, launch blogs, changelogs, and announcement copy. Coordinate launches across product, sales, and social so every release lands with impact instead of slipping out quietly.

Demo paths & product storytelling. Design the demo flows and narratives that show VectorShift at its best — the "aha" sequences that turn a curious prospect into a believer. Partner with sales and solutions to make sure the story we tell matches the product they experience.

Sales enablement & materials. Build the collateral that helps sales win: one-pagers, pitch decks, battle cards, case studies, competitive positioning, and ROI narratives. Keep it current as the product and market evolve.

Social & top-of-funnel content. Drive our social presence and content engine — posts, threads, short-form explainers, and campaigns that build awareness and pull people into the funnel.

Translate technical to non-technical. This is the heartbeat of the role. Take complex capabilities (RAG, agentic workflows, integrations, the SDK) and make them clear, compelling, and obviously valuable to business buyers, operators, and non-technical decision-makers.

Positioning & messaging. Own our core positioning, value propositions, and messaging framework — and make sure it’s consistent across the website, sales, product, and social.

Market & competitive intelligence. Stay close to customers, competitors, and the broader AI landscape, and feed those insights back into product and GTM strategy.

What We’re Looking For

• 2 years in product marketing, with a track record of owning launches and GTM for technical products (developer tools, AI/ML, or B2B SaaS/infrastructure strongly preferred).
• Exceptional writer and storyteller — you can go from a dense technical spec to a crisp, persuasive narrative, and you have samples to prove it.
• Demonstrated ability to make technical concepts accessible to non-technical audiences.
• Comfortable operating with autonomy in a fast-moving startup — you’ll define process where none exists and ship without a lot of scaffolding.
• Strong cross-functional partner who can work shoulder-to-shoulder with product, sales, and founders.
• Experience building sales enablement materials and running product launches end to end.
• Bonus: hands-on curiosity about AI tooling — you like actually using the product, not just marketing it.