Product Marketing Manager - Video Surveillance GTM Leader

TP-Link Systems Inc.; Irvine (CA); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) contributions

Bi-annual reviews

Health and wellness benefits

Team-building events

Job summary

TP-Link Systems Inc. in Irvine, California is seeking a dynamic Product Marketing Manager for video surveillance to lead go-to-market strategies for the VIGI portfolio.

You will bridge product management, sales, and marketing to ensure strong positioning and messaging that drives demand and market penetration. You will collaborate with internal teams, agencies, and partners to define GTM launches, create compelling collateral, and communicate product value through presentations, content, events,

Qualifications

• 5+ years of progressive experience in product marketing with a proven track record in the video surveillance industry.
• Strong technical understanding of the product and solutions, translating features into partner and business benefits.
• Excellent written and verbal communication, with experience in product presentations and media interviews.

Responsibilities

• Conduct market research and competitive analysis to inform product positioning and GTM strategy.
• Craft and evolve product positioning and messaging for packaging, sales pitches, and online content; lead GTM launches.
• Collaborate with marketing teams, agencies, and partners to define and execute GTM efforts and achieve business objectives.
• Act as a product marketing advisor for internal and external communications, including training and industry events.
• Develop collateral with product, sales, and marketing teams to support solutions and selling processes.
• Stay ahead of industry trends and lead marketing innovations to maintain a competitive edge.

Skills

Market research

Go-to-market strategy

Product positioning

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in marketing, engineering, or related field

Job description

TP-Link Systems Inc. in Irvine, California is seeking a dynamic Product Marketing Manager for video surveillance to lead go-to-market strategies for the VIGI portfolio.

You will bridge product management, sales, and marketing to ensure strong positioning and messaging that drives demand and market penetration. You will collaborate with internal teams, agencies, and partners to define GTM launches, create compelling collateral, and communicate product value through presentations, content, events,