Director of Product Marketing, SMB Networking & GTM

TP-Link Systems Inc.; Irvine (CA); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Full medical, dental and vision

401k employer contributions

Paid vacation and holidays

Team-building events

Job summary

TP-Link Systems Inc. is seeking a Director of Product Marketing for SMB Networking to lead GTM strategy, market positioning, and content creation for Omada by TP-Link.

You will ground decisions in user insights and drive campaigns across product, sales, and marketing to deliver differentiated business value for SMB customers. You will shape product messaging, manage cross-functional teams, and lead end-to-end launches with a focus on growth and category leadership in a global networking and

Qualifications

• 10+ years of progressive experience in product marketing within SMB networking, enterprise networking, and/or security technology sectors.
• Ability to translate insights into strategic and executional impact.
• Proven track record of driving GTM initiatives, category positioning, and market share growth.
• Strong storytelling, strategic thinking, and analytical skills with ability to simplify complex concepts.

Responsibilities

• Establish deep understanding of SMB customer needs and buying dynamics across IT pros, MSPs, installers, and business owners.
• Lead market intelligence, segmentation, and trend monitoring to inform positioning and GTM strategy.
• Synthesize insights into actionable recommendations for product strategy, messaging, and campaigns.
• Lead end-to-end GTM planning for launches and category expansions with cross-functional alignment.

Skills

Market research

GTM strategy

Storytelling

Budget management

Education

Bachelor's degree in Marketing

MBA preferred

Job description

TP-Link Systems Inc. is seeking a Director of Product Marketing for SMB Networking to lead GTM strategy, market positioning, and content creation for Omada by TP-Link.

You will ground decisions in user insights and drive campaigns across product, sales, and marketing to deliver differentiated business value for SMB customers. You will shape product messaging, manage cross-functional teams, and lead end-to-end launches with a focus on growth and category leadership in a global networking and