Product Marketing Manager, Solar & Storage Growth

Sunrun Inc.; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Sunrun Inc. is seeking a Product Marketing Manager to drive demand and maximize lifetime value for residential solar solutions.

You will partner with Sales, Product, and Business Development to craft go-to-market plans, launch campaigns, and regionally tailored messaging that resonates with homeowners. You will analyze customer insights, manage content and assets, and enable sales teams with effective tools and collateral.

Qualifications

• 2-5 years of related product marketing experience in CRM, database marketing, or loyalty marketing.
• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners.

Responsibilities

• Market & Customer Intelligence to identify opportunities and strengthen Sunrun's market positioning.
• Go-to-Market Strategy & Execution for solar, storage, and energy services products.
• Product Positioning & Brand Messaging tailored to regional markets.
• Content Strategy & Development across customer stories, campaigns, and assets.
• Sales & Partner Enablement with playbooks, battlecards, and training resources.
• Cross-Functional Collaboration with Product, Sales, and Operations teams.
• Customer Engagement, Advocacy & Product Adoption to drive retention and referrals.
• Performance Measurement & Optimization using KPIs and performance data.

Skills

CRM knowledge

Marketing analytics

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce

Marketo

Job description

Sunrun Inc. is seeking a Product Marketing Manager to drive demand and maximize lifetime value for residential solar solutions.

You will partner with Sales, Product, and Business Development to craft go-to-market plans, launch campaigns, and regionally tailored messaging that resonates with homeowners. You will analyze customer insights, manage content and assets, and enable sales teams with effective tools and collateral.