Product Marketing Manager

Sunrun; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Life and disability insurance

401k plan and stock purchase plan

Paid vacations and holidays

Paid baby bonding leave

Employee discounts and PowerU教育s (educ

Job summary

Sunrun is seeking a product marketing professional to drive market intelligence, go-to-market strategies for solar, battery storage and energy services, and regional product messaging. You will lead content across stories, web, email and social, and develop enablement materials in collaboration with product, sales and customer experience teams.

This role demands analytical thinking, strong communication and cross-functional influence.

Qualifications

• 2-5 years of product marketing experience in CRM, database or loyalty marketing
• Deep knowledge of CRM databases and marketing automation systems
• Analytical skills to extract insights from qualitative and quantitative data
• Excellent interpersonal and presentation skills
• Ability to perform prolonged desk work and computer use

Responsibilities

• Develop market and customer intelligence on homeowner needs and competitive landscapes
• Lead go-to-market strategy and execution for solar, battery storage and energy service offerings
• Develop product positioning and brand messaging tailored to regional markets
• Lead content strategy and development across customer stories, web, email and social
• Build sales and partner enablement materials including playbooks and battlecards
• Partner with Product, Sales, Customer Experience and Marketing on coordinated execution
• Drive customer engagement, advocacy and product adoption initiatives
• Establish and monitor KPIs to measure campaign and marketing impact

Skills

CRM knowledge

Marketing automation

Data analysis

Interpersonal skills

Desk work / computer use

Education

Bachelor's degree in Marketing, Communications or a related field

Tools

Salesforce

Marketing automation platforms

Job description

Responsibilities

• Develop market and customer intelligence on homeowner needs and competitive landscapes
• Lead go-to-market strategy and execution for solar, battery storage and energy service offerings
• Develop product positioning and brand messaging tailored to regional markets
• Lead content strategy and development across customer stories, web, email and social
• Build sales and partner enablement materials including playbooks and battlecards
• Partner with Product, Sales, Customer Experience and Marketing on coordinated execution
• Drive customer engagement, advocacy and product adoption initiatives
• Establish and monitor KPIs to measure campaign and marketing impact

Requirements

• 2-5 years of product marketing experience in CRM, database or loyalty marketing
• Deep knowledge of CRM databases and marketing automation systems
• Analytical skills to extract insights from qualitative and quantitative data
• Excellent interpersonal and presentation skills
• Ability to perform prolonged desk work and computer use

Preferred Qualifications

• Bachelor's degree in Marketing, Communications or a related field

Benefits

• Medical, dental and vision insurance
• Life and disability insurance
• 401k plan and stock purchase plan
• Paid vacations and holidays
• Paid baby bonding leave
• Employee discounts and PowerU education programs

About the Company

• Sunrun is the nation's leading home solar, battery storage and energy services company.
• Founded in 2007, it pioneered home solar service plans with little to no upfront cost.