Product Marketing Manager — Remote-Ready, Flexible PTO

Auror Limited; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible PTO

Parental Leave

WFH Stipend

Job summary

Aurora Solar, a leading solar software provider, is seeking a Product Marketing Manager who will own go‑to‑market strategies for residential solar sales and design solutions. You will develop buyer insights, shape messaging, and lead cross‑functional campaigns across Marketing, Product, Sales, and Enablement to maximize growth.

You will stay ahead of industry trends, competitive moves, and policy changes, translating them into differentiated product narratives and compelling content for internal

Qualifications

• 5+ years of combined experience in product marketing, marketing, product management, or the residential solar industry.
• Understanding of how to bring new products or features to market across multiple audiences.
• Strong instinct for market trends and differentiation.
• Strategic, structured problem solving using data to drive growth.
• Ability to build relationships across Product, Sales, Marketing, and Account Management.
• Excellent storyteller, writer, and presenter who clarifies complexity.
• Highly organized and self-directed.
• BA/BS degree or equivalent work experience.

Responsibilities

• Become subject-matter expert on Aurora’s sales and design solutions to inform GTM strategy, roadmap, and campaigns.
• Stay ahead of industry trends, customer needs, and competitive landscape to ensure differentiated offerings.
• Monitor competitors and refine differentiators and positioning.
• Create positioning, messaging, and product narratives for each buyer journey stage.
• Build content for enablement assets like presentations, guides, battlecards, and ROI models.
• Manage product launch campaigns with cross-functional teams to align messaging, pricing, demos, and packaging.
• Measure success of campaigns and product adoption through data and feedback to guide improvements.
• Partner with Marketing to drive pipeline through campaigns, thought leadership, webinars, and events.

Skills

Product marketing

Cross-functional collaboration

Storytelling & presentation

Market analysis

Strategic thinking

Analytical skills

Education

BA/BS degree or equivalent

Tools

Claude

Pendo

Salesforce

Snowflake

Looker

Job description

Aurora Solar, a leading solar software provider, is seeking a Product Marketing Manager who will own go‑to‑market strategies for residential solar sales and design solutions. You will develop buyer insights, shape messaging, and lead cross‑functional campaigns across Marketing, Product, Sales, and Enablement to maximize growth.

You will stay ahead of industry trends, competitive moves, and policy changes, translating them into differentiated product narratives and compelling content for internal