Product Marketing

Sunrun; California; On-site; USD 64,000 - 85,000; Full time

Job summary

Sunrun Inc. is seeking a Manager of Product Marketing to drive demand and lifetime value by partnering with Sales, Product, and Business Development. The role emphasizes human-centered approaches to nurture and engage homeowners in solar and storage offerings.

You will lead GTM strategies, market intelligence, content, and enablement efforts, measuring impact with KPIs and collaborating across regional and national initiatives to grow Sunrun's market position.

Qualifications

• 2–5 years of product marketing experience in CRM, database marketing, or loyalty programs.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Deep knowledge of CRM databases and Marketing Automation Systems (Salesforce, Marketo).
• Strong analytical skills to derive actionable business recommendations.
• Excellent interpersonal and presentation skills to align cross-functional partners.

Responsibilities

• Develop deep understanding of homeowner needs, customer experiences, buyer personas, competitive landscapes and regional trends to inform product strategy and Sunrun's market positioning.
• Lead go-to-market strategies and execute marketing plans supporting solar, storage, and energy services offerings; manage launches and campaigns.
• Develop compelling messaging, ensuring brand consistency while tailoring to regional conditions and buyer motivations.
• Lead content development across assets (stories, case studies, emails, brochures, web content, social media).
• Create sales enablement resources and collaborate with Sales enablement and regional teams for effective communication of Sunrun's value.

Skills

CRM experience

Marketing analytics

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Salesforce

Marketo

Job description

At Sunrun, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. To do it, we’re designing a dynamic culture where employee development, well-being, and safety come first. It’s why we’ve become the #1 home solar and battery company in America. We’re unlike any other residential energy company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

Who We Are

We’re on a mission to make energy more reliable and affordable for more people. We provide an opportunity with storage and solar to help people access greater energy independence without the big upfront costs. Sunrun is the largest dedicated residential solar and storage company in the country and has a mission to bring stably priced resilient power to the masses.

POSITION SUMMARY

At Sunrun, we are building a future where clean energy is the standard. As the Manager of Product Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.

Product Marketing Manager — Key Responsibilities

• Market & Customer Intelligence: Develop a deep understanding of homeowner needs, customer experiences, buyer personas, competitive landscapes, utility markets, and regional trends to identify opportunities, inform product strategy, influence business decisions, and strengthen Sunrun's market positioning.
• Go-to-Market Strategy & Execution: Develop, manage, and execute marketing strategies and plans that support Sunrun's solar, battery storage, and energy service offerings. Lead product launches, regional and national campaigns, and customer engagement initiatives that drive awareness, adoption, and business growth.
• Product Positioning & Brand Messaging: Develop compelling, differentiated, and customer-focused messaging that communicates the value of Sunrun's products and services. Ensure consistent brand positioning while tailoring messaging to regional market conditions, customer needs, and buyer motivations.
• Content Strategy & Development: Lead the development of impactful marketing content and assets, including customer stories, testimonials, case studies, web content, email campaigns, brochures, presentations, social media, and educational resources. Ensure content addresses customer needs, supports the buyer journey, and reinforces Sunrun's value proposition.
• Sales & Partner Enablement: Develop and maintain sales enablement materials, including playbooks, competitive battlecards, presentations, product messaging, FAQs, and training resources. Collaborate with Sales Enablement, Sales Operations, and regional Sales teams to equip customer-facing employees and partners with the tools and knowledge needed to effectively communicate Sunrun's value.
• Cross-Functional Collaboration: Partner closely with Product Management, Sales, Customer Experience, Business Operations, Marketing, Communications, and external partners to align marketing strategies with business priorities, identify customer opportunities, and ensure coordinated execution across regional and national initiatives.
• Customer Engagement, Advocacy & Product Adoption: Develop and execute initiatives that strengthen customer relationships, encourage product adoption, and support retention, referrals, and expansion opportunities. Proactively identify customer success stories, testimonials, and advocacy opportunities that demonstrate the value of Sunrun's products and services.
• Performance Measurement & Optimization: Establish and monitor KPIs to evaluate campaign effectiveness, customer engagement, content performance, product adoption, and marketing impact. Leverage customer feedback, market intelligence, and performance data to identify opportunities, optimize marketing initiatives, and inform future strategic decisions.

REQUIREMENTS

• Experience: 2-5 years of related product marketing experience in CRM, database marketing, or loyalty marketing.
• Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Technical Proficiency: Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Analytical Skills: Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Communication: Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners

PHYSICAL DEMANDS

• Operational Tech Proficiency: Ability to perform standard office duties, including prolonged periods of sitting/standing at a desk and working on a computer.
• Communication: Exceptional verbal and written communication skills; ability to present to executive-level builder partners.

Please note that the compensation information is made in good faith for this position only

It assumes that the successful candidate will be located in markets within the United States that warrant the compensation. Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

$63,905.49 to $85,207.32

Compensation decisions will not be based on a candidate's salary history. You can learn more here.

This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at [e-mail].

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing our differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun