Product Marketing Manager: Grow Solar & Storage Solutions

Sunrun Inc.; California; On-site; USD 64,000 - 85,000; Full time

Job summary

Sunrun Inc. is seeking a Manager of Product Marketing to drive demand and lifetime value by partnering with Sales, Product, and Business Development. The role emphasizes human-centered approaches to nurture and engage homeowners in solar and storage offerings.

You will lead GTM strategies, market intelligence, content, and enablement efforts, measuring impact with KPIs and collaborating across regional and national initiatives to grow Sunrun's market position.

Qualifications

• 2–5 years of product marketing experience in CRM, database marketing, or loyalty programs.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Deep knowledge of CRM databases and Marketing Automation Systems (Salesforce, Marketo).
• Strong analytical skills to derive actionable business recommendations.
• Excellent interpersonal and presentation skills to align cross-functional partners.

Responsibilities

• Develop deep understanding of homeowner needs, customer experiences, buyer personas, competitive landscapes and regional trends to inform product strategy and Sunrun's market positioning.
• Lead go-to-market strategies and execute marketing plans supporting solar, storage, and energy services offerings; manage launches and campaigns.
• Develop compelling messaging, ensuring brand consistency while tailoring to regional conditions and buyer motivations.
• Lead content development across assets (stories, case studies, emails, brochures, web content, social media).
• Create sales enablement resources and collaborate with Sales enablement and regional teams for effective communication of Sunrun's value.

Skills

CRM experience

Marketing analytics

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Salesforce

Marketo

Job description

Sunrun Inc. is seeking a Manager of Product Marketing to drive demand and lifetime value by partnering with Sales, Product, and Business Development. The role emphasizes human-centered approaches to nurture and engage homeowners in solar and storage offerings.

You will lead GTM strategies, market intelligence, content, and enablement efforts, measuring impact with KPIs and collaborating across regional and national initiatives to grow Sunrun's market position.