Product Marketing Manager (Slick - US)

DaySmart Software, Inc.; Wayne, Austin (PA, TX); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

HSA and FSA options

401(k) with company match

Open PTO and generous holidays

Remote/hybrid/work anywhere options

Job summary

DaySmart Software, Inc. is seeking an AI-enabled Product Marketing Manager for Slick, focused on growth in the US and UK markets. You’ll own positioning, messaging, and launches, working with the Beauty BU and reporting to the Head of Marketing.

The role blends customer insight, competitive strategy, and cross‑functional collaboration to drive adoption and expansion. You’ll lead go‑to‑market narratives for salon owners, collaborate with product and design, and build campaigns across landing

Qualifications

• 3–5 years in product marketing in a B2B SaaS company
• Strong written and verbal communication for messaging frameworks
• Experience interviewing customers and translating insights into strategy
• Ability to influence cross‑functional teams without formal authority
• Familiarity with PMM tools and analytics platforms

Responsibilities

• Own competitive positioning and messaging for UK and US markets
• Lead product launches, feature positioning, and customer education
• Drive customer adoption from day one and with major feature releases
• Support expansion revenue by promoting new features and add‑ons
• Lead product‑led growth initiatives with the marketing team
• Collaborate with product and design on roadmap priorities and customer voice
• Create marketing assets (landing pages, case studies, emails, social, video) and campaigns

Skills

Product marketing

Communication

Customer interviews

Collaboration

Ambiguity tolerance

Tools

Mixpanel

Intercom

Tableau

Metabase

Job description

We think you’ll like what we’ve got going on…

Your safety is important to us!

DaySmart supercharges experience-based businesses with innovative, industry-specific software services that power customer and revenue growth. With thousands of partners worldwide and dozens of industry awards, we provide best-in-class solutions that help our customers grow their businesses.

About Slick

Slick is the appointment and payment software that salon owners actually love. Born from Founders Factory and built in collaboration with L’Oréal, we’re changing how hair and beauty businesses manage bookings, payments, stock, and the admin that gets in the way of creativity.

We’re growing fast across the US and UK, and we’re at that exciting moment where product excellence meets market demand. This is where you come in.

Note: We're looking for candidates based in or able to work Eastern Time hours. This role partners closely with our UK team, and Eastern Time overlap is essential for effective collaboration.

The Opportunity

We’re looking for an AI-enabled Product Marketing Manager to own the growth narrative for Slick in two thriving markets. You’ll sit in the Beauty BU and report directly to our Head of Marketing, working alongside a fast-paced, ambitious team that’s already redefining how salon owners think about tech. The beauty and self-care market is heating up—new competitors, shifting customer expectations, and a huge untapped opportunity for the right platform. You’ll shape how Slick gets positioned against alternatives, build GTM narratives that resonate with salon owners and barbers, and help the product team understand what customers really care about.

What You’ll Own

• Drive competitive positioning and messaging strategy across UK and US markets, tailoring go-to-market narratives for different segments (creative salon owners vs. business-minded, hair stylists vs. barbers, solos vs. large salons)
• Own product launches, feature positioning, and customer education—from internal kickoff to market release
• Own customer adoption from day one, then again with every major feature and product launch—making sure customers understand the value and know how to get the most out of what's new
• Drive expansion revenue by helping our customer base discover and adopt new features and add-ons that solve deeper problems and unlock more value from Slick
• Lead product-led growth strategy with the broader marketing team—a critical lever for scaling into the solo stylist and independent operator segment where PLG is our biggest advantage
• Research the market constantly: what’s changing, where are the gaps, what are salon owners actually frustrated by, what are competitors doing/not doing
• Collaborate with product and design on roadmap priorities—being the customer voice in the room
• Build marketing assets and campaigns that drive awareness and conversions (landing pages, case studies, email campaigns, social, video)
• Support the sales team with battlecards, ROI frameworks, and proof points that close deals
• Drive expansion revenue by helping our customer base discover and adopt new features and add-ons that solve deeper problems and unlock more value from Slick
• Own product video production for AI discoverability—question-shaped content (screen recordings, walkthroughs) built for AI answer engines. Low production, high search intent: "how to sell packages in your salon" beats "introducing packages"

About You

You’ve spent 3–5 years in product marketing (ideally at a B2B SaaS company). You understand the rhythm: researching customer problems, translating them into positioning, and making sure the whole company stays aligned.

We’re particularly excited if you’ve worked in:

• Beauty or wellness tech
• Appointments or scheduling software
• Payments or fintech

Beyond that, what matters:

• You can write. Messaging frameworks, positioning docs, case studies—they’re sharp and persuasive
• You’re genuinely curious about customers. You’ll run interviews, dig into data, talk to salon owners, not just sit in Slack
• You embrace ambiguity. You’re comfortable in a fast-moving environment where you’ll sometimes be inventing the playbook as you go
• You’re collaborative. Product marketers bridge a lot of teams—you need to influence without authority, stay calm under pressure, and keep everyone rowing in the same direction
• You're fluent with PMM tools. Analytics platforms (Mixpanel, etc.), customer comms tools (Intercom), data visualization tools (Tableau, Metabase)—you know how to pull signals from the noise and turn them into messaging that lands
• You move fast with AI tooling. NotebookLM, Claude Cowork, etc.—you use these to research faster, synthesize smarter, and ship more. You don't need to be an expert day one, but you're genuinely excited about what they unlock.

• The salary for this role is $100,000-110,000 per year. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc.

What We Offer

• Competitive salary and benefits including medical, dental, vision, HSA, FSA, and more!
• 401k plan with company match on your contributions.
• Open PTO and a generous paid holiday schedule.
• Supportive work environment with the flexibility to work where/how you want – in-office, remote, or hybrid.
• Opportunities to ensure you are always learning and growing.

How You Will Work

This will be a US based position. We offer flexible work arrangements including fully remote, in person or hybrid opportunities. For those looking to work in person, we have physical offices in the following cities:

• Wayne, PA
• Austin, TX

Many DaySmart employees primarily work from home, and our teams are structured to operate efficiently in a distributed environment. While we don’t always share a physical office, we work together closely through remote collaboration practices.

We maintain a highly collaborative culture and expect all employees to actively participate in meetings, discussions, and team interactions. This includes joining scheduled video calls with cameras on, contributing to conversations, and being fully present.

We believe that strong communication and visual connection are essential to maintaining alignment, accountability, and trust across our teams. At DaySmart, working remotely comes with the responsibility to show up, engage, and collaborate with intention.

Please refer to DaySmart Privacy Policy to learn more about how we are committed to respecting your privacy and the security of your personal information.

DaySmart is committed to creating a diverse employee environment and is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

At DaySmart, we’ve built a workplace that reflects the diversity of the communities we serve, and the community of colleagues that we are. We champion a culture of curiosity, creating opportunities for us to learn and grow alongside each other. This fuels our connections with each other and helps us foster an inclusive and equitable culture for our employees and customers.

Our DEI Task Force is made up of employees who have come together with a shared goal; to further equity in the workplace and celebrate the diverse voices of DaySmart employees through events, discussion facilitation, outside speakers and more.

Life @ DaySmart is… CONNECTED

Here’s the thing: we’re all here because we love small businesses. They’re the backbone of the communities we live in and, ultimately, we are our customers’ customer. And so, whether we’re interacting as a pet parent, a salon or body art client, a parent looking for extracurriculars and activities for our kids, we have an in-depth knowledge of how to help our customers serve their customer, wherever they are.

And DaySmart people are in almost every time zone! This makes us a remote-first company, but we try to get together as much as possible for in-person meetings, fun, teambuilding, tradeshows and more. We’re headquartered in Ann Arbor, Michigan and Scottsdale, Arizona, but we have offices and concentrations of employees across the U.S., India, Malaysia, the U.K., and Spain.

Life @ DaySmart is… driven by CORE VALUES

Simply put, our core values are more than just words posted on walls – they are a declaration of who we are on our best days. Who we aspire to be is contained in these four ideals:

We all CONTRIBUTE TO THE WIN

Life @ DaySmart is… truly EQUAL OPPORTUNITY

DaySmart is committed to creating a diverse employee environment and is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender or gender identity, sexual orientation, national origin, disability, age, or veteran status.

About the Company:

Our Mission is to provide businesses with innovative, easy to use applications to seamlessly serve their clients and help them grow.

Our Vision is to make DaySmart the partner of choice for business management software, putting innovative solutions in the hands of our customers and their users, developed and supported by our dedicated employees.