Product Marketing Manager Remote, US

Tungsten Automation Corporation; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Tungsten Automation Corporation is seeking a Product Marketing Manager to drive the strategy and execution of product positioning and messaging for their innovative automation solutions. The role involves collaboration across teams, content creation, and market analysis to enhance competitive positioning and facilitate sales enablement.

Qualifications

• Experience with messaging and positioning to resonate with target audience.
• Ability to create compelling collateral and sales presentations.
• Competence in program management and competitive research.

Responsibilities

• Create and manage product messaging and positioning assets.
• Support sales efforts with up-to-date tools and messaging.
• Conduct competitive intelligence and market research.

Skills

Messaging

Content Creation

Sales Enablement

Competitive Intelligence

Program Management

Job description

As a Product Marketing Manager at Tungsten Automation, you will support the strategy, design, development and execution of product positioning, messaging, packaging and promotion of our intelligent automat! ion products. You will understand and formulate strategies based on the market, the buyer journey and the challenges our customers and their key personas face. You will support the development of collateral and other assets that positions our offerings effectively and delivers compelling and differentiated messages in multiple formats across multiple channels that resonate with the market. This includes market and competitor analysis, analyst relations, and drawing your own insights on the best GTM strategies.

Key Responsibilities
Essential functions include interactions with the Growth org – which includes corporate strategy, product strategy, demand generation, field marketing, and the broader marketing team – and Sales.

• Messaging and Positioning – Create content, collateral, and assets that differentiate your product/solution, create compelling customer value with messaging that is credible and resonates with target audience, and understand performance with a data-drive and financial mindset
• Collateral and Content Creation – as a storyteller, describe in customer language value propositions and business benefits that resonate from the individual contributor to C-level execs through multiple marketing tactics; develop product and sales presentations, webinars, videos, blogs, etc.
• Sales Enablement – support selling efforts with the latest tools, messaging, and assets that resonates with and influences Sales
• Competitive Intelligence – perform research, compile, and be able to present and apply industry trends, the market trends, and competitive products intel; understand competition and market to build winning competitive positioning
• Collaboration – work with the global demand generation, field marketing, strategy, and broader teams to make and influence decisions that result in business outcomes
• Program Management – juggle multiple projects, meet deadlines, deliver results; understand data and analysis to determine performance
• Drive day-to-day tactical execution and ensure deliverables and quality standards are met, proactively working cross functionally with teams inside and outside of Growth.
• Create new programs and campaigns, including emails, landing pages, and nurture programs that drive Marketing-generated pipeline.
• Develop user personas and segmentations to deliver messages to the right audiences.
• Assess and formulate based on campaign performance.

While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.