Product Marketing Manager (Remote-Europe)

P2P Economy Ltd.; Village of Babylon (NY); Remote; USD 100,000 - 130,000; Full time

Job summary

A leading company in the blockchain space seeks a self-driven Product Marketing Manager to enhance institutional offerings. The role involves developing market positioning, executing campaigns, and collaborating with B2B partners. Candidates should possess strong project management skills and a data-driven mindset, with a minimum of 8 years of experience in product marketing, particularly in fintech and blockchain.

Benefits

Well-being program

Mental Health care program

Compensation for education

Equipment & co-working reimbursement

Overseas conferences

Qualifications

• Minimum 8 years professional experience, with 5 years in B2B product marketing.
• Exposure to fintech, financial services, and blockchain is essential.

Responsibilities

• Develop narratives around product value and publish content for institutional portfolio.
• Identify target customer personas and tailor marketing campaigns.

Skills

Project Management

Communication

Data Analysis

Job description

P2P.org is the largest institutional staking provider with a TVL of over $4.7B and a market share exceeding 20% in restaking.

We are continually focused on researching and improving our infrastructure to extract maximum APR while enhancing security. For instance, in ETH and SOL, our NRR is on average 10% higher than the market, and in DOT, it's 20% higher.

We also place significant focus and resources on launching new networks such as TON, Avail, Monad, Babylon, Story, Berachain, and others, along with yield products. From restaking, where we are the largest operator with a 20+% market share, to yield aggregators on stablecoins.

Our clients include BitGo, Copper, Crypto.com, Ledger, ByBit, Bitget, OKX, HTX, Bitvavo, SBI, and others, who choose us for our client-centric approach and extensive product line from unified API to widgets and custom dApps.

We are also actively expanding our product line, exploring RWA, data, yield, and service products for banks, exchanges, custodians, and wallets.

P2P.org unites talented individuals globally️

Despite our distributed team, we share a passion for decentralized finance - a fairer system for all. We code, learn, create, and connect to shape finance's future

P2P.orgboasts a strong reputation and network. We prioritize customer satisfaction and, as tech enthusiasts, develop innovative solutions that bolster our brand.

Who are we looking for?

We're seeking a self-driven, strategic Product Marketing Manager to elevate our institutional product offerings in the blockchain space. You'll develop compelling market positioning, drive go-to-market initiatives, and strengthen relationships with our B2B partners—wallets, custodians, and exchanges.

While you'll have support from our full marketing team and the head of marketing, you should be comfortable taking ownership of campaigns from concept to hands-on execution when needed. In this role, you'll bridge the gap between our technical capabilities and institutional client needs, translating complex blockchain infrastructure into clear value propositions that resonate with financial decision-makers.

The ideal candidate thrives in collaborative environments while aligning marketing efforts with product goals to build a strong presence in the institutional blockchain ecosystem. Your B2B marketing expertise will be crucial as we expand our institutional footprint and deepen relationships with financial service providers.

You will

• Develop compelling narratives around our product value and publish exceptional content for our institutional portfolio.

• Work with our Head of Marketing to create and execute a full-funnel strategy for Web3 intermediaries, guiding them from education to advocacy.

• Identify target customer personas and tailor marketing campaigns to their specific needs while setting ambitious goals aligned with P2P's vision.

• Craft messaging, positioning, and branding strategies that resonate with institutional clients and crypto-native audiences.

• Plan and oversee new feature launches while highlighting P2P's unique value proposition.

• Maintain awareness of competitive landscapes and emerging Web3 trends, using on-chain analytics and industry developments to optimize campaign effectiveness.

• Take ownership of marketing-generated lead, opportunity, and revenue goals for your vertical.

• Build strategic relationships with Web3 communities, blockchain projects, and ecosystem partners to develop co-marketing campaigns that expand P2P's reach.

• Collaborate with cross-functional teams, including product, sales, and business units, to amplify our brand and drive demand among institutional clients.

You have

• A minimum of 8 years of professional experience, with at least 5 years in product marketing within a B2B tech environment.

• Previous exposure to fintech, financial services, and blockchain is a must.

• Outstanding project management abilities, combined with a proactive approach to executing tasks.

• Exceptional written and verbal communication skills.

• A data-driven mindset, with the ability to retrieve insights from metrics and analytics.

• Collaborative spirit, with a knack for fostering alignment across diverse teams.

• Fluent English

What We Offer ️

At P2P.org we have a team of experts with their own unique approach and ownership culture. Together we gain experience and make dreams come true!

• Full-time Contractor (Indefinite-term Consultancy Agreement)

• Competitive salary level in $ (we can also pay in Crypto)

• Well-being program

• Mental Health care program

• Compensation for education, including Foreign Language & professional growth courses

• Equipment & co-working reimbursement program

• Overseas conferences, community immersion

• Positive and friendly communication culture

P2P.orgis committed to providing equal opportunities. All applicants will be considered without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, veteran status, or disability.