Product Marketing Manager Canada Remote; Europe - Remote; US Remote

Backlight; New Jersey; Remote; USD 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Manager to drive impactful go-to-market launches and sales strategies. This role is perfect for a data-driven self-starter with strong messaging and positioning skills, ready to collaborate across teams. You'll shape the narrative for innovative products, support sales programs with engaging content, and launch features that enhance user adoption. Join a forward-thinking company where your contributions will significantly impact the growth and success of cutting-edge solutions in the B2B SaaS market.

Qualifications

• 5+ years of experience in Product Marketing with a focus on B2B SaaS.
• Excellent communicator skilled in cross-functional collaboration.

Responsibilities

• Develop compelling product positioning and value prop messaging.
• Drive engagement through educational content and sales programs.
• Work with marketing to generate pipeline via content campaigns.

Skills

Product Marketing

B2B SaaS

Communication Skills

Cross-functional Collaboration

Data-driven Strategy

Job description

Job Overview

As the Product Marketing Manager, you will work at the intersection of product, marketing, and sales to orchestrate high-impact GTM launches and sales strategies to support our growing business.

You will focus on shaping our messaging and positioning, supporting revenue-generating sales programs and marketing campaigns. This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, who can work on both creative marketing initiatives and data-driven strategy.

Key Responsibilities:

• Shape our messaging and narrative: Develop and own compelling product positioning and value prop messaging that differentiates Backlight’s Iconik, Wildmoka, Cinesync, Ftrack, and Zype products in the market.
• Support sales programs: Drive deeper engagement of our product through educational content—blog posts, product tips, best practice guides, live streams, and more.
• Launch and drive adoption of features that help teams use Backlight solutions at scale.
• Work in lock-step with the marketing team to generate pipeline for Backlight products via content campaigns, field events, and webinars.

Preferred Qualifications:

• 5+ years of experience in Product Marketing, with a focus on B2B SaaS.
• Excellent communicator, skilled at working across global teams and navigating cross-functional collaboration.
• Demonstrated ability to learn new products and industries—unafraid to dive into the technical details.