Product Marketing Manager (Remote-Europe)

P2P; Washington (District of Columbia); Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative firm in the blockchain space is seeking a self-driven Product Marketing Manager to elevate institutional offerings. In this role, you'll craft compelling narratives, drive go-to-market initiatives, and strengthen B2B relationships. Collaborate with a talented team to bridge technical capabilities with client needs, ensuring your strategies resonate with financial decision-makers. This position offers the chance to work in a dynamic environment focused on decentralized finance, where your contributions will directly impact the future of finance. If you thrive in collaborative settings and have a passion for blockchain, this opportunity is perfect for you.

Benefits

Well-being program

Mental Health care program

Compensation for education

Equipment reimbursement

Overseas conferences

Positive communication culture

Qualifications

• 8+ years of experience in product marketing within a B2B tech environment.
• Strong project management and data-driven mindset.

Responsibilities

• Develop narratives around product value and execute marketing strategies.
• Build strategic relationships with Web3 communities and partners.

Skills

B2B Marketing

Project Management

Communication Skills

Data Analysis

Blockchain Knowledge

Strategic Thinking

Education

Bachelor's Degree

Professional Growth Courses

Job description

P2P.org is the largest institutional staking provider with a TVL of over $10B and a market share exceeding 20% in restaking.

We are continually focused on researching and improving our infrastructure to extract maximum APR while enhancing security. For instance, in ETH and SOL, our NRR is on average 10% higher than the market, and in DOT, it's 20% higher.

We also place significant focus and resources on launching new networks such as TON, Avail, Monad, Babylon, Story, Berachain, and others, along with yield products. From restaking, where we are the largest operator with a 20+% market share, to yield aggregators on stablecoins.

Our clients include BitGo, Copper, Crypto.com, Ledger, ByBit, Bitget, OKX, HTX, Bitvavo, SBI, and others, who choose us for our client-centric approach and extensive product line from unified API to widgets and custom dApps.

We are also actively expanding our product line, exploring RWA, data, yield, and service products for banks, exchanges, custodians, and wallets.

P2P.org unites talented individuals globally ️

Despite our distributed team, we share a passion for decentralized finance - a fairer system for all. We code, learn, create, and connect to shape finance's future

P2P.org boasts a strong reputation and network. We prioritize customer satisfaction and, as tech enthusiasts, develop innovative solutions that bolster our brand.

Who are we looking for?

We're seeking a self-driven, strategic Product Marketing Manager to elevate our institutional product offerings in the blockchain space. You'll develop compelling market positioning, drive go-to-market initiatives, and strengthen relationships with our B2B partners—wallets, custodians, and exchanges.

While you'll have support from our full marketing team and the head of marketing, you should be comfortable taking ownership of campaigns from concept to hands-on execution when needed. In this role, you'll bridge the gap between our technical capabilities and institutional client needs, translating complex blockchain infrastructure into clear value propositions that resonate with financial decision-makers.

The ideal candidate thrives in collaborative environments while aligning marketing efforts with product goals to build a strong presence in the institutional blockchain ecosystem. Your B2B marketing expertise will be crucial as we expand our institutional footprint and deepen relationships with financial service providers.

You will

• Develop compelling narratives around our product value and publish exceptional content for our institutional portfolio.

• Work with our Head of Marketing to create and execute a full-funnel strategy for Web3 intermediaries, guiding them from education to advocacy.

• Identify target customer personas and tailor marketing campaigns to their specific needs while setting ambitious goals aligned with P2P's vision.

• Craft messaging, positioning, and branding strategies that resonate with institutional clients and crypto-native audiences.

• Plan and oversee new feature launches while highlighting P2P's unique value proposition.

• Maintain awareness of competitive landscapes and emerging Web3 trends, using on-chain analytics and industry developments to optimize campaign effectiveness.

• Take ownership of marketing-generated lead, opportunity, and revenue goals for your vertical.

• Build strategic relationships with Web3 communities, blockchain projects, and ecosystem partners to develop co-marketing campaigns that expand P2P's reach.

• Collaborate with cross-functional teams, including product, sales, and business units, to amplify our brand and drive demand among institutional clients.

You have

• A minimum of 8 years of professional experience, with at least 5 years in product marketing within a B2B tech environment.

• Previous exposure to fintech, financial services, and blockchain is a must.

• Outstanding project management abilities, combined with a proactive approach to executing tasks.

• Exceptional written and verbal communication skills.

• A data-driven mindset, with the ability to retrieve insights from metrics and analytics.

• Collaborative spirit, with a knack for fostering alignment across diverse teams.

• Fluent English

What We Offer ️

At P2P.org we have a team of experts with their own unique approach and ownership culture. Together we gain experience and make dreams come true!

• Full-time Contractor (Indefinite-term Consultancy Agreement)

• Competitive salary level in $ (we can also pay in Crypto)

• Well-being program

• Mental Health care program

• Compensation for education, including Foreign Language & professional growth courses

• Equipment & co-working reimbursement program

• Overseas conferences, community immersion

• Positive and friendly communication culture

P2P.org is committed to providing equal opportunities. All applicants will be considered without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, veteran status, or disability.