Product Marketing Manager — Remote AI Analytics Platform

Improvado; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first environment

Medical and dental benefits

401K plan

Unlimited PTO

Paid holidays

Professional development reimbursement

Job summary

Improvado is seeking a Product Marketing leader to own positioning and messaging across ICPs and personas, bridging product launches with sales enablement. You will own competitive intelligence, win/loss analysis, and living battlecards to drive deal quality.

The role requires fluency in marketing data and measurement, B2B SaaS experience, and a track record of shipping messaging that moves deals. You will collaborate closely with Sales and Product to ensure consistent, evidence-based narratives.

Qualifications

• 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
• Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT.
• B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
• Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
• Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
• Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.

Responsibilities

• Own positioning, messaging, and category framing for ICPs and personas; documentation used for sales and product.
• Lead competitive intelligence and win/loss programs with quarterly readouts and living battlecards.
• Drive sales enablement with core pitch narratives, demo storyline, and objection-handling framework; support on competitive and enterprise deals.
• Shape market and analyst relations; articulate Improvado’s narrative for Gartner, Forrester and category influencers.
• Collaborate with product prioritization using structured market and buyer insights.

Job description

Improvado is seeking a Product Marketing leader to own positioning and messaging across ICPs and personas, bridging product launches with sales enablement. You will own competitive intelligence, win/loss analysis, and living battlecards to drive deal quality.

The role requires fluency in marketing data and measurement, B2B SaaS experience, and a track record of shipping messaging that moves deals. You will collaborate closely with Sales and Product to ensure consistent, evidence-based narratives.