Product Marketing Lead, AI‑Powered Ad Tech

Agentio; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible PTO

Comprehensive Health Coverage

Dental & Vision Plans

401(k) Retirement Plan

$100 Monthly Lifestyle Credit

Daily lunches and snacks in the office

Dinner provided Monday - Thursday

Wellhub access (WellHub Gold tier)

Gym in the building

Job summary

Agentio is seeking an experienced Product Marketing Lead to bring its AI-driven creator-ad platform to market. You will define ICP, positioning, and launch execution, translating complex ad-tech into compelling narratives that drive adoption and revenue.

Reporting to the VP of Marketing, you will own end-to-end launches, collaborate with Product and Sales, and build the PMM function from the ground up in a hypergrowth startup, with in-person office presence five days a week.

Qualifications

• 8+ years of experience in product marketing.
• Proven 0→1 B2B product marketing experience and owning launches end-to-end.
• Exceptional narrative and positioning instincts for ad-tech and AI concepts.
• Strong cross-functional leadership across Product, Sales, and Marketing.
• Deep understanding of marketing and advertising industry dynamics and funnel measurement.
• Proven ability to influence product decisions in a tech-driven environment.
• Strong analytical and storytelling skills with data-driven decision making.
• Deep obsession with using AI tools and LLMs to gain leverage.

Responsibilities

• Own ICP definition, positioning, and messaging for core product and new launches.
• Translate product capabilities into clear, credible narratives for sophisticated buyers.
• Lead end-to-end launch planning and execution with phased rollout plans and metrics.
• Own product launch calendar, strategy, and communications in collaboration with Growth and Communications.
• Create enablement bundles: one-pagers, decks, talk tracks, scripts, assets, and copy.

Skills

8+ years experience

B2B product launches

Storytelling & positioning

Cross-functional leadership

AI/LLM tooling mindset

data-driven decision making

Clear communication

Job description

Agentio is seeking an experienced Product Marketing Lead to bring its AI-driven creator-ad platform to market. You will define ICP, positioning, and launch execution, translating complex ad-tech into compelling narratives that drive adoption and revenue.

Reporting to the VP of Marketing, you will own end-to-end launches, collaborate with Product and Sales, and build the PMM function from the ground up in a hypergrowth startup, with in-person office presence five days a week.