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Product Marketing Manager (PLM Solutions)

Revalize

United States

Remote

USD 60,000 - 100,000

Full time

3 days ago
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Job summary

An innovative firm is seeking a dynamic Product Marketing Manager to drive marketing strategies for its e-commerce and PLM solutions. In this remote role, you will leverage your expertise in market research, product positioning, and e-commerce optimization to enhance customer experiences and drive conversions. You will collaborate with cross-functional teams to execute go-to-market strategies and ensure alignment with customer needs. This role offers the opportunity to make a significant impact in a fast-paced environment while working with cutting-edge technology solutions. If you are passionate about marketing and eager to contribute to business growth, this is the perfect opportunity for you.

Qualifications

  • 3+ years in manufacturing or engineering software, preferably SaaS.
  • Strong skills in market research and product positioning.

Responsibilities

  • Conduct market research and analyze customer needs and trends.
  • Plan and execute product launches and integrated marketing campaigns.

Skills

Market Research
Product Positioning
E-commerce Optimization
Go-to-Market Strategy
Sales Conversion
Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

SEO tools
PPC platforms
Email Marketing Software

Job description

Product Marketing Manager (PLM Solutions)

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Company Description
Founded in 2021, Revalize empowers manufacturing businesses to better design, model, develop, and sell—powering greater outcomes across the entire manufacturing value chain. With a portfolio of industry-leading CPQ, PLM, and design solutions, Revalize provides a more efficient route from idea to cash. We serve more than 15,000 customers across the globe. Revalize is a portfolio company of TA Associates and Hg.

Job Description

We are seeking an energetic and driven Product Marketing Manager to join our team in a remote position based in the United States.

As the Product Marketing Manager for a combination of Revalize transactional (e-commerce) and complex engineering (PLM) products, you will be responsible for driving the marketing strategy, positioning, and promotion of products sold through direct sellers and our online store, ensuring the online store’s offerings are presented in a compelling, customer-centric way. You will focus on driving traffic, increasing conversions, and enhancing the customer experience on the e-store to drive new business growth and seamless retention for relevant Revalize products.

Responsibilities
  1. Market Research and Analysis
    • Conduct market research to understand customer needs, trends, and competitor activity.
    • Analyze data from the e-store, customer feedback, and industry trends to identify opportunities for growth.
    • Understand the target audience’s behaviors, preferences, and pain points to tailor marketing efforts.
  2. Product Positioning and Messaging
    • Work closely with product teams to create clear, consistent, and engaging content that communicates the benefits and differentiators of products and resonates with the target audience.
  3. Go-to-Market Strategy
    • Plan and execute product launches for new features or offerings in the e-store.
    • Work with key marketing functions to develop integrated marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing plans.
    • Work cross-functionally with product, design, and sales teams to ensure alignment on campaign timelines and messaging.
  4. PLM Industry Alignment
    • Define ideal customer profiles within discrete manufacturing, food and beverage, and other industry verticals to inform PLM and ecommerce product roadmaps.
    • Identify industry associations, events, sponsorships, and publications to support marketing activities across verticals.
    • Develop positioning, packaging, and pricing for vertical bundles within ecommerce and PLM product lines.
  5. E-commerce Optimization
    • Collaborate with web development and design teams to ensure a seamless user experience in the e-store.
    • Optimize product pages, including images, descriptions, pricing, and call-to-action buttons, for conversions.
    • Leverage A/B testing to continuously improve the website and product listings for better performance.
  6. Sales and Conversion Optimization
    • Work to increase conversion rates on product pages and drive sales through promotional activities and targeted campaigns.
    • Monitor sales data and identify areas for improvement in the marketing funnel.
    • Leverage customer reviews, ratings, and testimonials to enhance product credibility and trust.
  7. Performance Reporting
    • Track and report on the success of product marketing initiatives, providing insights into what’s working and areas for improvement.
  8. Budget Management
    • Develop and manage the product marketing budget for the e-store, ensuring resources are allocated effectively to maximize ROI.
Qualifications
  1. 3+ years of experience in manufacturing or engineering software, ecommerce workflows, preferably with SaaS solutions.
  2. Experience executing go-to-market strategies, product launches, and marketing campaigns to drive product awareness and adoption.
  3. Strong communication skills, with ability to define product value propositions, differentiators, and key messaging to target audiences.
  4. Ability to conduct relevant market research, competitor analysis, and customer segmentation to inform product positioning and strategies.
  5. Understanding of the online buying journey and how best to drive demand and conversion.
  6. Ability to execute at scale and at pace in a complex, fast-moving business.
  7. Demonstrated ability to work effectively in a remote environment.
Additional Information

All your information will be kept confidential according to EEO guidelines. Qualified applicants will be asked to complete a 30-minute online assessment as a part of your application. The official working time zones are EST for US employees and CET for EMEA employees.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Software Development
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