Payments Product Marketing Manager

Plaid; New York (NY); On-site; USD 161,000 - 200,000; Full time

Job summary

Plaid is seeking a Product Marketing Manager for Payments in the United States to bring Plaid’s vision for bank payments to life, making us the method of choice for Billers, Fintechs, and Financial Institutions. You’ll craft messaging, drive go-to-market strategies, and accelerate adoption across a range of financial partners.

You will collaborate with Product, Sales, and Marketing teams to translate product features into compelling customer-facing content and campaigns, shaping narrative and

Qualifications

• 6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company.
• Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity.
• Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative).
• Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S.
• Proven success in launching new solutions and driving market adoption.
• Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales.
• Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have.

Responsibilities

• Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions.
• Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage.
• Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content.
• Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications teams to create and distribute compelling collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.).
• Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion.

Job description

Plaid is seeking a Product Marketing Manager for Payments in the United States to bring Plaid’s vision for bank payments to life, making us the method of choice for Billers, Fintechs, and Financial Institutions. You’ll craft messaging, drive go-to-market strategies, and accelerate adoption across a range of financial partners.

You will collaborate with Product, Sales, and Marketing teams to translate product features into compelling customer-facing content and campaigns, shaping narrative and