Product Marketing Manager New Remote - US

LastPass, Inc.; United States; Remote; USD 131,000 - 150,000; Full time

Benefits offered by this job

Remote-first culture

Competitive compensation

Flexible PTO

Home office setup support

Learning stipend

Employee Assistance Program

Job summary

LastPass is seeking a Staff-level Product Marketing Manager to own positioning, messaging, and field enablement, shaping go-to-market strategy across our product portfolio. You will collaborate with Product Management, Sales Enablement, Brand and Creative to develop compelling content, enable the field, and track performance to inform marketing investments.

You will work with cross-functional teams to drive launches, optimize messaging, and grow pipeline in a fast-paced, security-focused

Qualifications

• Proven experience in product marketing with end-to-end GTM ownership for B2B SaaS/tech products.
• Ability to translate complex tech into clear messaging for technical and business buyers.
• Strong analytics to inform positioning and measure program effectiveness.

Responsibilities

• Define and own the positioning and messaging framework for LastPass products across segments and channels.
• Lead go-to-market planning for product launches with Product, Sales, and Brand to drive awareness and revenue impact.
• Develop sales enablement materials (battle cards, decks, competitive intel) for the field.
• Partner with Brand and Creative to produce content (case studies, thought leadership, web copy) supporting demand gen and brand authority.
• Conduct customer and market research to surface insights for positioning and roadmap prioritization.
• Use data-driven insights to refine product marketing strategy and demonstrate pipeline contribution.

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Data-driven decisions

Prioritization under deadlines

Job description

Curious about our products? Visit our websiteand try it free!

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!

LastPass is looking for a Product Marketing Manager:

In this role, you will own positioning, messaging, and field enablement, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected. As a staff-level Product Marketing Manager, you will also shape go-to-market strategy across our product portfolio.

About the team:

The Product Marketing team at LastPass sits at the intersection of product, sales, and brand — translating complex security and identity capabilities into clear, compelling narratives that move markets. We are a collaborative, curious group that moves quickly, sweats the details, and believes great marketing starts with a deep understanding of the customer.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will work closely with Product Management to shape positioning and launch strategy, with Sales Enablement to ensure the field is equipped to win, and with Brand and Creative to bring campaigns to life. You will also partner with Business Operations to track performance and inform how we prioritize marketing investment.

What are some of the exciting challenges you will be working on?

• Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels
• Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact
• Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals
• Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority
• Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization
• Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth

What does it take to work at LastPass?

• Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products
• Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers
• Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness
• Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and Brand without direct authority
• Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organised and delivering quality work under tight deadlines

It's great, but not required:

• Background in cybersecurity, identity, or access management — familiarity with the security landscape would accelerate time-to-impact in this role
• Experience with competitive intelligence platforms or win/loss analysis programs, with the ability to translate findings into actionable field guidance

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range

$131,200 - $150,000 USD

Why LastPass?

• The leader in secure access
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

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