Product Marketing Manager

Bazeta; California; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Remote-first work

Flexible PTO

Parental leave

Health coverage

Home office support

LastPass Families plan

Learning and development stipend

Job summary

LastPass is seeking a Product Marketing Manager in the United States to own positioning, messaging, and go-to-market for our products. You will partner with Product, Sales, Brand, and Customer teams to craft compelling narratives and enable selling.

You bring proven B2B SaaS product marketing experience, strong analytical skills, and the ability to influence across functions. This role supports a remote-first organization with flexible PTO and health coverage.

Qualifications

• Proven product marketing experience owning end to end go to market for B2B SaaS or tech products.
• Ability to translate complex technical capabilities into clear messaging.
• Strong analytical background.
• Ability to influence cross-functionally.
• Cybersecurity, identity, or access management background is a plus but not required.

Responsibilities

• Own the positioning and messaging framework for key products and audiences.
• Lead go to market planning for product launches.
• Develop sales enablement materials.
• Partner with Brand/Creative on content.
• Run customer and market research.
• Refine strategy with data.

Skills

Product marketing

Go-to-market

Cross-functional collaboration

Messaging

Analytics

Job description

# Product Marketing ManagerUnited States7 hours agoID 3187534Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: LastPass## DescriptionAbout the role LastPass is looking for a Product Marketing Manager to own positioning, messaging, and go to market for LastPass products, partnering across Product, Sales, Brand, and Customer teams. About the team The Product Marketing team sits at the intersection of Product, Sales, and Marketing. Who will you work with? Cross-functional partners including Product Management, Sales, Brand/Creative, Customer Success, and leadership. What are some of the exciting challenges you will be working on? • Own the positioning and messaging framework for key products and audiences • Lead go to market planning for product launches • Develop sales enablement materials • Partner with Brand/Creative on content • Run customer and market research • Refine strategy with data What does it take to work at LastPass? • Proven product marketing experience owning end to end go to market for B2B SaaS or tech products • Ability to translate complex technical capabilities into clear messaging • Strong analytical background • Ability to influence cross-functionally • Ability to manage multiple priorities It is great, but not required • Cybersecurity, identity, or access management background • Competitive intelligence or win-loss experience Why LastPass? • Remote-first work • Flexible PTO • Parental leave • Health coverage • Home office support • LastPass Families plan • Learning and development stipend Source: Jobspresso (https://jobspresso.co/job/product-marketing-manager/)