Hybrid Miami: Product Marketing Manager, Mobile Gaming

Harnham; Miami (FL); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Harnham in Miami, FL seeks a Product Marketing Manager for a flagship mobile game, with hybrid work. You will own the player journey from ad impression to retention, shaping go-to-market strategies and coordinating cross-functional teams to drive growth across new markets.

The role requires 5+ years in product marketing for gaming or entertainment, a degree in Marketing (MBA/BA), and a proven ability to translate analytics into action while managing budgets and partnerships.

Qualifications

• 5+ years of product marketing experience in gaming or entertainment.
• Fluency in mobile gaming metrics (LTV, retention, ROAS, CPI) and the ability to turn analytics into action.
• Strong cross-functional leadership: align developers, data scientists, and creatives.
• Passion for games and sharp read on industry trends and player engagement.

Responsibilities

• Define target audiences using data, user research, and community insight.
• Shape product positioning and brand narratives that turn content updates into must-play moments.
• Design and execute full-funnel GTM plans integrating product features with user acquisition budgets and metrics.
• Lead user acquisition and retention campaigns across paid, organic, PR, social, and events.
• Build co-marketing and collaboration strategies with influencers, IPs, and consumer brands.
• Partner with ASO and creative teams to optimize the App Store funnel and listings.
• Own CRM and lifecycle marketing strategy to keep every player segment engaged.
• Measure marketing impact through MMM and brand lift studies to optimize spend.

Skills

Product marketing

Gaming analytics

Cross-functional leadership

Player engagement

Education

Bachelor's/MBA in Marketing or related

Job description

Harnham in Miami, FL seeks a Product Marketing Manager for a flagship mobile game, with hybrid work. You will own the player journey from ad impression to retention, shaping go-to-market strategies and coordinating cross-functional teams to drive growth across new markets.

The role requires 5+ years in product marketing for gaming or entertainment, a degree in Marketing (MBA/BA), and a proven ability to translate analytics into action while managing budgets and partnerships.