Product Marketing Manager - Metaverse Prescription Go-to-Market, AR/VR

Meta; Menlo Park (CA); On-site; USD 158,000 - 223,000; Full time

Job summary

A leading company is seeking an experienced Product Marketing Manager to specialize in prescription optical products. The role involves influencing product strategies, driving go-to-market efforts, and collaborating cross-functionally to enhance product adoption and engagement.

Qualifications

• 7+ years of experience in product marketing or related fields.
• Experience analyzing data and translating to insights.

Responsibilities

• Influence product strategies and positioning for target audiences.
• Drive go-to-market efforts and manage prescription data.

Skills

Product Marketing

Data Analysis

Collaboration

Education

MS or MBA

Job description

Product Marketing Manager - Metaverse Prescription Go-to-Market, AR/VR

We're looking for an experienced Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company.

Product Marketing Manager - Metaverse Prescription Go-to-Market, AR/VR Responsibilities

Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, and alpha/beta tests) to strengthen outcomes for product market fit.

Create prescription product and commercialization strategy to drive product adoption and engagement.

Identify market strategy and target audiences, develop product positioning, pricing and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.

Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.

Serve as the subject matter expert on prescription wearer channel needs and mindsets.

Minimum Qualifications

7+ years of experience in product marketing, product management, management consulting or business strategy

Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go to market strategies.

Experience analyzing data and translating to insights that support product development and go to market strategies.

Experience putting forth best-in-class execution within a measurable and data-driven framework.

Experience working with technical partners to translate between technical and consumer languages.

Experience collaborating with external vendors and partners.

Preferred Qualifications

Experience working in vision correction and/or eye health fields.

Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.

Experience working with consumer electronics channels and retailers.

MS or MBA degree.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$158,000/year to $223,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .