Product Marketing Manager, Wearables, Future Devices GTM

Lensa; Menlo Park (CA); On-site; USD 158,000 - 223,000; Full time

Job summary

Join a leading tech company as a Product Marketing Manager focusing on wearable technologies. This role empowers you to drive innovative product launches and contribute to a pioneering team dedicated to enhancing human connection through advanced technologies.

Qualifications

• Minimum 7+ years of product marketing experience.
• Experience managing complex programs with self-direction.
• Proven ability to influence cross-functional teams and executives.

Responsibilities

• Develop and validate product positioning and GTM strategies.
• Influence cross-functional teams by backing claims with solid data.
• Create marketing communications, including press releases and campaigns.

Skills

Analytical thinking

Product marketing

Problem solving

Market analysis

Education

BA/BS degree in marketing, business, or product development

Job description

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Summary

At Meta, we’re building the future of human connection and the technology that makes it possible. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.The Wearables Product Marketing organization influences early stage product development and roadmaps, creates go-to-market plans, drives in-market business growth, and provides direction for future investments.It’s an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta AI Glasses have had a positive response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We are seeking an experienced Product Marketing Manager to drive and manage the go-to-market launch of future wearable products. This role will be embedded with our go-to-market and product teams and will represent the perspective of the market and voice of the consumer within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth. As part of the Go-to-Market PMM Team, you’ll be working to unlock the next phase of wearables technology adoption worldwide.

Required Skills

Product Marketing Manager, Wearables, Future Devices GTM Responsibilities:

• Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel
• Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify Go-To-Market considerations, emerging use cases, and other growth opportunities
• Lead the development of out-of-the-box Go-To-Market plans for new-to-world products, and drive integrated efforts across cross functional teams
• Partner with marketing, communications and sales teams to create product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc.
• Influence cross-functional teams (PM, Eng, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and make change through aligned goals
  
  

Minimum Qualifications

Minimum Qualifications:

• BA/BS degree in marketing, business, product development, or relevant work experience
• 7+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams
• Experience managing a high volume of complex and ambiguous programs, with significant self-direction and structure recommendations
• Demonstrated balance of analytical thinking, putting forth clear and compelling vision, problem solving, and out of the box thinking in building net-new categories or product areas
• Experience working in fluid environment, adapting, spotting issues early, and escalating
• Experience using data and insights to inform and influence product strategy
• Experience presentint to executives and putting together documents and resentations
• Growth mindset, views problems as opportunities and ambiguity as adventure
  
  

Preferred Qualifications

Preferred Qualifications:

• 3+ years of experience launching physical consumer products (for example consumer electronics)
• Experience or domain knowledge in artificial intelligence, augmented reality, virtual reality, mixed reality, and/or AI wearable and smart glasses devices
• Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance
• Experience with retail and point of salestrategies for consumer electronics, including product demos and education
• MS/MBA degree in marketing
  
  

Public Compensation

$158,000/year to $223,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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