Product Marketing Manager - Semiconductor Materials

Lensa; Santa Clara (CA); Hybrid; USD 150,000 - 187,000; Full time

Job summary

Join a leading company as a Product Marketing Manager tasked with driving growth in the Semiconductor Materials sector. You will leverage your analytical skills to develop strategies while collaborating across functions. This role offers a dynamic work environment focused on innovation and sustainability, located in Santa Clara, CA.

Qualifications

• Minimum of 10 years of experience in product management/product marketing roles.
• Proven track record of successfully developing and launching offerings.
• Ability to influence and negotiate with stakeholders at all levels.

Responsibilities

• Drive offering management function within Semiconductor Materials business.
• Develop and execute offering strategies to drive growth and profitability.
• Conduct market research and competitive analysis.

Skills

Analytical skills

Strategic thinking

Problem-solving

Communication skills

Interpersonal skills

Education

Bachelor's degree in Business, Engineering, or related field

Job description

1 week ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Honeywell, is seeking professionals in Santa Clara, CA. Apply via Lensa today!

This position is intended to convey to the new, independent company, to be named Solstice Advanced Materials when the separation occurs. This is expected to occur in late 2025 or early 2026.

At Advanced Materials, we are committed to offering the highest value-add specialty solutions in the advanced materials sector. Our goal is to solve our customers' most complex challenges through a robust and innovative product portfolio and by doing so, deliver exceptional value to our stakeholders. We have identified actionable strategies to grow by expanding into new products and markets and through strategic acquisitions, while keeping our top operating margins.

Joining our team means becoming part of an organization which leverages its long-standing reputation to capture growth trends by investing in innovation and manufacturing enhancements and maintaining deep customer relationships.

We foster a collaborative and inclusive work environment that values contributions and supports professional development. With a focus on innovation and sustainability, the team is dedicated to delivering value and making a meaningful impact in advancing our customers' success. Let’s make that impact together.

ABOUT THE ROLE

As a Product Marketing Manager here at Honeywell, you will play a crucial role in driving the offering management function within the Semiconductor Materials business. You will be responsible for developing and executing offering strategies to drive growth and profitability for the Honeywell Semiconductor Materials Business. Your strong analytical skills, strategic thinking, and ability to collaborate with cross-functional teams will be essential in delivering successful outcomes for Honeywell's Advanced Materials business.

The Product Marketing Manager is a senior professional that supports the business line General Manager and the VP-GM in successfully managing the Business offerings. They will be managing a portfolio for a Product Line (PL) or Line of Business (LOB) PL/LOB and drive improvement initiatives for the product line across functions. They should have demonstrated advanced skill levels across all of the below competencies and will be expected work across functions performing their primary responsibilities and become more autonomous based on demonstrated skills and abilities.

You will report directly to our General Manager, Honeywell Semiconductor Materials and you'll preferably work out of our Sunnyvale, CA or Santa Clara, CA location on a hybrid work schedule. Semiconductor Materials business focuses on innovation with three major research centers in Sunnyvale, California, Spokane, Washington, and Shanghai, China. We have nearly 400 patents granted and pending. Our ongoing investment in advanced research, strategic collaborations, and customer engagement has produced a variety of innovative products for the semiconductor and display industries. Semiconductor Materials Business is dedicated to quality and continue to enhance our practices to meet and exceed customer needs. In this role, you will impact strategic leadership, revenue growth, innovation, customer satisfaction, competitive advantage, resource allocation, risk management, and cost-efficiency.

Location: Sunnyvale, CA or Santa Clara, CA

Travel/Territory: 10%-25% travel

Key Responsibilities:

Market Research & Competitive Landscape.

Understand big picture for Semiconductor/Advanced Packaging/Advanced Display market drivers, technology, challenges, competitors, and overall business environment. Identify critical gaps and execute primary and/or secondary research to address or leverage cross functional teams to do so. Understand key competitors and how HON offering compares. Calculate the maximum potential market size (Total Addressable Market –TAM) to evaluate the solution for commercial viability and calculate Share of Demand (SOD). Continually assess market traction and competitiveness to re-evaluate NPI, pricing, or end-of-life (EOL) actions.

Voice of Customer & Segmentation.

Know the types of Voice of the Customer (VOC) and apply VOC and Observational VOC (OVOC) by spending time with customers. Perform continuous discovery to understand the high value problems customers have, and the linkage of those problems to how

customers make money. Connect key customer stakeholders and what our offerings do for them, and which needs drive purchase decisions. Evaluate sources of disruption and understand the customer decision journey and how to utilize key personas to transition to each step. Perform customer market segmentation analysis.

Value Proposition & Competitive Positioning.

Succinctly write and communicate a quantified value proposition. Perform competitive analysis of HON products and services vs. the Next Best alternatives. Identify and state the target segment and problem to be solved in value propositions. Understand the

value drivers and quantify them relative to the Next Best Alternative in value propositions. Coach others working with customer marketing (CM) & Commercial Excellence (CE) (i.e. Sales and Service) to communicate value propositions and their monetary values to the customer.

Offering Management Specialist

New Offering Management. Translate customer and business needs into actionable product requirements. Provide customer marketing with appropriate information on offering, target segments and value propositions for effective sales collateral and campaigns. Ensure requirements of each participating functions are accurately represented in the product plan.

Business Models & Pricing

Define the appropriate value capture model (one-time sale, subscription, service, outcome-based, etc.), establish pricing strategy based on appropriate value share relative to Next Best Alterative (NBA), and ensure implementation by the commercial excellence team. Leverage various business models and establish a pricing strategy and structure for the commercial teams. Develop financial models for new offering business plans, quantifying and balancing expected revenue against initial investment and ongoing fixed and variable costs to estimate internal rate of return (IRR) and projected margin, operating income and revenue. Develop a negotiation walk to close a sale for/with sales. Utilize an MOS to track pricing – PVA (price-volume analysis), etc. Demonstrate VCM understanding and the linkage pricing has to VCM performance.

Portfolio Lifecycle Management

Understand, articulate, and own the financial impact for portfolio decisions (both P&L & balance sheet) and ensure alignment with business strategy. Generate and manage pipeline of new offering ideas beyond incremental product enhancements. Build and maintain a multiyear roadmap which includes a detailed 1-year plan and take action relative to changing market conditions, competitor actions and new entrants. Effectively manage products across their lifecycle from demand planning of new offerings through SIOP on ongoing basis through including managing End of Life (EoL).

The annual base salary range for this position is $ 150,000 - $187,000. Please note that this salary information serves as a general guideline. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.

Key Responsibilities:

Market Research & Competitive Landscape.

Understand big picture for Semiconductor/Advanced Packaging/Advanced Display market drivers, technology, challenges, competitors, and overall business environment. Identify critical gaps and execute primary and/or secondary research to address or leverage cross functional teams to do so. Understand key competitors and how HON offering compares. Calculate the maximum potential market size (Total Addressable Market –TAM) to evaluate the solution for commercial viability and calculate Share of Demand (SOD). Continually assess market traction and competitiveness to re-evaluate NPI, pricing, or end-of-life (EOL) actions.

Voice of Customer & Segmentation.

Know the types of Voice of the Customer (VOC) and apply VOC and Observational VOC (OVOC) by spending time with customers. Perform continuous discovery to understand the high value problems customers have, and the linkage of those problems to how

customers make money. Connect key customer stakeholders and what our offerings do for them, and which needs drive purchase decisions. Evaluate sources of disruption and understand the customer decision journey and how to utilize key personas to transition to each step. Perform customer market segmentation analysis.

Value Proposition & Competitive Positioning.

Succinctly write and communicate a quantified value proposition. Perform competitive analysis of HON products and services vs. the Next Best alternatives. Identify and state the target segment and problem to be solved in value propositions. Understand the

value drivers and quantify them relative to the Next Best Alternative in value propositions. Coach others working with customer marketing (CM) & Commercial Excellence (CE) (i.e. Sales and Service) to communicate value propositions and their monetary values to the customer.

Offering Management Specialist

New Offering Management. Translate customer and business needs into actionable product requirements. Provide customer marketing with appropriate information on offering, target segments and value propositions for effective sales collateral and campaigns. Ensure requirements of each participating functions are accurately represented in the product plan.

Business Models & Pricing

Define the appropriate value capture model (one-time sale, subscription, service, outcome-based, etc.), establish pricing strategy based on appropriate value share relative to Next Best Alterative (NBA), and ensure implementation by the commercial excellence team. Leverage various business models and establish a pricing strategy and structure for the commercial teams. Develop financial models for new offering business plans, quantifying and balancing expected revenue against initial investment and ongoing fixed and variable costs to estimate internal rate of return (IRR) and projected margin, operating income and revenue. Develop a negotiation walk to close a sale for/with sales. Utilize an MOS to track pricing – PVA (price-volume analysis), etc. Demonstrate VCM understanding and the linkage pricing has to VCM performance.

Portfolio Lifecycle Management

Understand, articulate, and own the financial impact for portfolio decisions (both P&L & balance sheet) and ensure alignment with business strategy. Generate and manage pipeline of new offering ideas beyond incremental product enhancements. Build and maintain a multiyear roadmap which includes a detailed 1-year plan and take action relative to changing market conditions, competitor actions and new entrants. Effectively manage products across their lifecycle from demand planning of new offerings through SIOP on ongoing basis through including managing End of Life (EoL).

The annual base salary range for this position is $ 150,000 - $187,000. Please note that this salary information serves as a general guideline. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.

YOU MUST HAVE

• Minimum of 10 years of experience in product management/product marketing roles
• Strong analytical and problem-solving skills
• Excellent strategic thinking and decision-making abilities
• Proven track record of successfully developing and launching offerings
• Ability to influence and negotiate with stakeholders at all levels
• Excellent communication and interpersonal skills
  
  

WE VALUE

• Bachelor's degree in Business, Engineering, or related field
• Experience in a global organization
• Experience in leading offering management teams
• Strong analytical and market research skills
• Ability to adapt to a fast-paced and changing environment
  
  

ABOUT HONEYWELL

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world’s most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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