Product Marketing Manager: Messaging & Commercialization — Remote

Twin Health; United States; Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Equity participation

Unlimited vacation

Parental leave

Healthcare coverage

Dental/vision

401k

Job summary

Twin Health is seeking a Product Marketing Manager to shape the story we tell health plans, employers, and health systems. You’ll own messaging across launches, RFIs, and sales conversations, ensuring every deal is sharper and the story holds up in real deals.

You’ll develop the portfolio messaging for Type 2 Diabetes, Healthy Weight, and Prediabetes, write content for Sales, Customer Success, and Marketing, and collaborate with Product Leadership on go‑to‑market strategy.

Qualifications

• 5+ years in product marketing, ideally at a health tech or B2B SaaS company with multiple products or segments.
• Built personas from real buyer interviews, not just demographics.
• Built a messaging framework that worked across more than one product.
• Written sales and marketing content that reps actually use in deals.
• Strong writing, from an executive narrative to a rep-ready talk track.
• Skill with AI tools, plus the judgment to question their output and own the accuracy of your work.
• A track record of working with Product, Sales, Marketing, Health Economics, and Customer Success without authority over them.
• A high bar for accuracy.
• Healthcare or employer benefits experience (strongly preferred).

Responsibilities

• Build one source of truth for positioning, launch messaging, and sales enablement across all programs
• Interview prospective buyers and current clients, and turn what you learn into personas that cover needs, buying process, and common objections
• Turn clinical outcomes and product capabilities into value propositions reps can use live in deals
• Work with Product on launches, from defining customer value to go‑to‑market
• Write pitch decks, case studies, one‑pagers, battlecards, talk tracks, FAQs, RFI/RFP responses, and demo and video scripts, and work with Marketing and Design to ship them
• Track whether new messaging is landing in rep conversations and deal outcomes, and fix it when it isn’t
• Run regular check‑ins with Sales, Health Economics, and Customer Success to keep messaging current as programs change
• Keep the portfolio telling one connected Twin story, including at company all‑hands and major partner presentations
• Other duties as assigned

Skills

Product marketing

Persona development

Messaging framework

Sales & marketing content

Strong writing

AI tools usage

Cross-functional collaboration

Attention to detail

Healthcare/benefits experience

Job description

Twin Health is seeking a Product Marketing Manager to shape the story we tell health plans, employers, and health systems. You’ll own messaging across launches, RFIs, and sales conversations, ensuring every deal is sharper and the story holds up in real deals.

You’ll develop the portfolio messaging for Type 2 Diabetes, Healthy Weight, and Prediabetes, write content for Sales, Customer Success, and Marketing, and collaborate with Product Leadership on go‑to‑market strategy.