Product Marketing Manager: Messaging & Commercialization — Remote

SportsTechJobs; United States; Remote; USD 140.000 - 160.000; Vollzeit

Benefits dieser Stelle

Remote work

Equity

Unlimited vacation

Parental leave

Healthcare

Zusammenfassung

Twin Health is hiring a Product Marketing Manager focused on Messaging & Commercialization to sharpen our value stories for health plans, employers, and health systems. You will own go-to-market messaging, craft content, and enable Sales, Marketing, and Health Economics with compelling collateral.

You'll translate clinical outcomes and product capabilities into buyer-ready value propositions, build personas from interviews, and drive messaging across launches and RFI/RFP responses in a

Qualifikationen

• 5+ years in product marketing in health tech or B2B SaaS.
• Built personas from buyer interviews, not demographics.
• Created a messaging framework across multiple products.
• Written sales and marketing content used in deals.
• Strong writing from executive narrative to rep-ready talk tracks.

Aufgaben

• Build one source of truth for positioning and launch messaging.
• Interview buyers and clients to create personas and objections.
• Turn outcomes into value propositions for reps in deals.
• Collaborate with Product on launches and go-to-market.
• Write decks, case studies, one-pagers, battlecards, and scripts.

Kenntnisse

Product marketing

Buyer personas

Messaging framework

Sales content writing

AI tools

Cross-functional collaboration

Jobbeschreibung

Twin Health is hiring a Product Marketing Manager focused on Messaging & Commercialization to sharpen our value stories for health plans, employers, and health systems. You will own go-to-market messaging, craft content, and enable Sales, Marketing, and Health Economics with compelling collateral.

You'll translate clinical outcomes and product capabilities into buyer-ready value propositions, build personas from interviews, and drive messaging across launches and RFI/RFP responses in a