Remote Lifecycle Marketing Lead for Digital Health

Twin Health India; San Francisco (CA); Remote; USD 125,000 - 140,000; Full time

Benefits offered by this job

Remote work flexibility

Equity participation

Unlimited vacation with manager’s okay

16 weeks paid parental leave

Employer sponsored healthcare, dental,

401k retirement savings

Job summary

Twin Health India is seeking an Active Member Marketing Manager to own the strategy and execution of proactive, non-clinically led communications to Twin members across email, SMS, in-app and push campaigns. You will shape how these messages integrate with care teams and the product notification ecosystem, writing strategy and shipping campaigns end-to-end.

The role requires building a deliberate lifecycle program from scratch, with a strong emphasis on outcomes and collaboration with care,

Qualifications

• 4–7 years in lifecycle, CRM, or engagement marketing, owning programs end to end.
• Hands-on Braze expertise with multi-branch Canvas and personalization.
• Experience in email, SMS, push, or in-app channels.
• Demonstrated experimentation rigor with controlled tests.
• Ability to define processes and build scalable workflows.
• Strong cross-functional collaboration with care, product, and legal.

Responsibilities

• Map the member journey to build sustained engagement and winback.
• Own the annual and quarterly engagement roadmap.
• Build segmentation grounded in real member behavior.
• Govern the member communication calendar across teams.
• Build and ship campaigns end to end in Braze.
• Write copy and manage design, clinical, and legal review.
• Develop Braze instance maturity: taxonomy, content catalog, templates.
• Establish testing program and measure performance.
• Report results to Growth Marketing and leadership.
• Maintain HIPAA and consent compliance.

Skills

Braze expertise

Lifecycle marketing

Multi-channel marketing

Campaign ownership

Experimentation rigor

Process design

Tools

Braze

Job description

Twin Health India is seeking an Active Member Marketing Manager to own the strategy and execution of proactive, non-clinically led communications to Twin members across email, SMS, in-app and push campaigns. You will shape how these messages integrate with care teams and the product notification ecosystem, writing strategy and shipping campaigns end-to-end.

The role requires building a deliberate lifecycle program from scratch, with a strong emphasis on outcomes and collaboration with care,