Remote PMM — Health-Tech Messaging & Commercialization

F5 Remote Jobs; United States; A distancia; USD 140.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity participation

Unlimited vacation (manager approval)

Paid parental leave

Employer-sponsored healthcare, dental,

Vision coverage

401k retirement savings plan

Descripción de la vacante

Twin Health is seeking a Product Marketing Manager: Messaging & Commercialization to shape how we communicate our cardio-metabolic programs to health plans, employers, and health systems. You will own the messaging strategy, craft sales content, and drive go-to-market activities across Type 2 Diabetes, Healthy Weight, and Prediabetes segments.

This remote US opportunity reports to the Director of Product Marketing and sits on the Product team as the second PMM hire.

Formación

• 5+ years in product marketing, ideally at a health tech or B2B SaaS company with multiple products or segments.
• Built personas from real buyer interviews, not just demographics.
• Built a messaging framework that worked across more than one product.
• Written sales and marketing content that reps actually use in deals.
• Strong writing, from an executive narrative to a rep-ready talk track.
• Skill with AI tools, plus the judgment to question their output and own the accuracy of your work.
• A track record of working with Product, Sales, Marketing, Health Economics, and Customer Success without authority over them.
• A high bar for accuracy.
• Healthcare or employer benefits experience (strongly preferred)

Responsabilidades

• Build one source of truth for positioning, launch messaging, and sales enablement across all programs.
• Interview prospective buyers and current clients, and turn what you learn into personas that cover needs, buying process, and common objections.
• Turn clinical outcomes and product capabilities into value propositions reps can use live in deals.
• Work with Product on launches, from defining customer value to go-to-market.
• Write pitch decks, case studies, one-pagers, battlecards, talk tracks, FAQs, RFI/RFP responses, and demo and video scripts, and work with Marketing and Design to ship them.
• Track whether new messaging is landing in rep conversations and deal outcomes, and fix it when it isn’t.
• Run regular check-ins with Sales, Health Economics, and Customer Success to keep messaging current as programs change.
• Keep the portfolio telling one connected Twin story, including at company all-hands and major partner presentations.
• Other duties as assigned

Conocimientos

Product marketing

Messaging & positioning

B2B SaaS

Health tech

Stakeholder collaboration

AI tools usage

Cross-functional collaboration

Buyer interviews

Descripción del empleo

Twin Health is seeking a Product Marketing Manager: Messaging & Commercialization to shape how we communicate our cardio-metabolic programs to health plans, employers, and health systems. You will own the messaging strategy, craft sales content, and drive go-to-market activities across Type 2 Diabetes, Healthy Weight, and Prediabetes segments.

This remote US opportunity reports to the Director of Product Marketing and sits on the Product team as the second PMM hire.