Digital Content Producer

broadcastmgmtgroup; Washington (District of Columbia); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Performance bonus

Job summary

Broadcast Management Group in the Washington, D.C. area is seeking a Digital Content Producer to create SEO-optimized content that drives organic traffic and generates leads for BMG.

You will work with the Content & Social Media Strategist and Senior Designer, using AI to accelerate production from ideation through optimization, with a focus on storytelling, research, and quality control. Your content will support demand targets: 100K+ monthly blog traffic and 200+ leads attributed to content

Qualifications

• 3+ years of content writing/marketing experience.
• Ability to write for multiple formats (blog, case study, whitepaper, email).
• SEO knowledge and analytics tools experience.
• Daily Claude/AI usage to accelerate work.
• Strong research and interviewing skills.
• Portfolio of published content.

Responsibilities

• Content Creation (60%): Write 8–12 long-form pieces monthly; use AI for drafts and SEO-optimised editing.
• Content Repurposing: Adapt content into formats like blog, infographic, social post, email.
• AI-Leveraged Production: Use Claude to draft outlines and synthesize research.
• Performance & Optimization: Track traffic, leads, engagement; report monthly; A/B test headlines/CTAs.

Skills

Content writing

Marketing strategy

SEO

AI tools (Claude)

Research

Interviewing

Tools

WordPress

HubSpot CMS

Google Analytics

Job description

About Broadcast Management Group (BMG)

BMG is a leading provider of media technology solutions and managed services for broadcast, live production, and media operations. We work with enterprises, broadcasters, and production companies to build and operate mission-critical systems. Our core competencies include systems design and integration, live production staffing and operations, and channel playout infrastructure. We're growing rapidly to support an aggressive revenue target in 2027.

Digital Content Producer

Reports To: Senior Marketing Manager

Location: Washington, D.C. area (hybrid)

The Role

We're looking for a talented Digital Content Producer to create high-quality, SEO-optimized content that drives organic traffic and generates leads for BMG. You'll work closely with our Content & Social Media Strategist on editorial strategy and our Senior Designer on visual execution. This role is AI-native, you'll use AI to accelerate content production, from ideation through optimization, while focusing your expertise on storytelling, research, and quality control.

Your content will directly support our demand generation targets: 100K+ monthly blog traffic and 200+ leads attributed to content annually. You'll produce blog posts, case studies, webinar content, e-books, and white papers across all three priority segments (Systems Design/Integration, Staffing/Operations, Master Control/Channel Playout).

What You'll Do

Content Creation (60%): Write 8-12 long-form pieces monthly (blog posts, case studies, webinar scripts, e-books, white papers). Use AI for first-draft generation, research synthesis, and editing iterations. Ensure SEO optimization and brand voice consistency. Collaborate with Paige on topic selection and strategy.

Content Repurposing & Strategy (20%): Adapt content into multiple formats (blog - infographic - social post - email). Build content calendar aligned to demand gen campaigns. Support webinar content development and coordinate with Tim on visual assets.

AI-Leveraged Production (15%): Use Claude daily to draft outlines, generate first drafts, synthesize research, and optimize messaging. Build and refine prompts for consistent output. Document what works for team reuse.

Performance & Optimization (5%): Track blog traffic, lead attribution, engagement metrics. Report monthly on content performance. A/B test headlines and CTAs. Adjust strategy based on data.

What We're Looking For

Required:

• 3+ years of content writing/marketing experience
• Proven ability to write for multiple formats (blog, case study, whitepaper, email)
• SEO knowledge and experience with analytics tools
• Daily Claude/AI experience; ability to use AI to accelerate work
• Strong research and interviewing skills
• Portfolio of published content (blog posts, case studies, or articles)

Preferred:

• B2B SaaS, technology, media, or broadcast marketing experience
• Experience with content management systems (WordPress, HubSpot CMS)
• Familiarity with broadcast, video production, or live streaming

How We'll Measure Your Success

First 6 Months:

• 50+ blog posts and content pieces published (8-12/month)
• Blog traffic reaching 50K+ monthly visitors
• 80+ leads attributed to content
• Average blog engagement >2 minutes per page
• 3+ case studies completed with sales enablement

First 12 Months:

• 100K+ monthly blog traffic
• 200+ leads attributed to content annually
• 8+ published case studies
• Average piece: 2+ minute read time, 5%+ CTR
• Content ROI: $3+ revenue per $1 spent

Why Join BMG

• Use AI daily to scale your output 3x without burnout
• Build a portfolio of high-impact content that drives real business results
• Work with a lean, high-performing marketing team
• Direct feedback and collaboration with leadership
• Competitive salary, performance bonus, health insurance, 401(k), PTO

Equal Opportunity Employer: BMG is committed to building a diverse and inclusive team. We welcome applications from all backgrounds and perspectives.