Product Marketing Manager: Launch & Growth

Hisense USA; Alpharetta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Hisense USA is seeking a Product Marketing Specialist to support positioning, messaging, and launch coordination for assigned products and categories in the U.S. market.

You will translate HQ/R&D material into compelling US market content, develop value propositions and marketing materials, and collaborate with Channel Marketing, E-commerce, Training, PR and Sales teams to ensure consistency. Candidates should have a Bachelor’s in Marketing or related field, 3+ years of product marketing or

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in product marketing, marketing, sales support, project coordination, or related functions.
• Strong organizational, communication, and project coordination skills.
• Experience supporting product launches, marketing programs, or cross-functional projects is preferred.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Responsibilities

• Support product positioning, messaging, and feature communication for assigned products and categories.
• Assist in translating HQ and R&D product information into clear U.S. market messaging.
• Support the development of product content, value propositions, and marketing materials.
• Conduct basic competitive research and gather marketplace insights.
• Assist with new product introduction (NPI) planning and launch coordination.
• Maintain and update product information, feature databases, launch timelines, and related documentation.
• Help prepare launch toolkits, product briefs, presentations, and training materials.
• Support consistency of product messaging across packaging, PDPs, retailer content, and sales materials.
• Coordinate with Channel Marketing on product launches and retail programs; E-commerce on PDP accuracy and content updates; Training teams on product materials; PR teams on product information and launch support; Sales teams on product information and selling materials.
• Track launch readiness and follow up with cross-functional teams on deliverables.
• Assist in monitoring product performance, sell-through data, customer reviews, and competitor activities.
• Support special projects and other product marketing initiatives as assigned.

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Microsoft Office

Job description

Hisense USA is seeking a Product Marketing Specialist to support positioning, messaging, and launch coordination for assigned products and categories in the U.S. market.

You will translate HQ/R&D material into compelling US market content, develop value propositions and marketing materials, and collaborate with Channel Marketing, E-commerce, Training, PR and Sales teams to ensure consistency. Candidates should have a Bachelor’s in Marketing or related field, 3+ years of product marketing or