Product Marketing Manager - Lansa

Embarcadero Technologies; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company is seeking a creative Product Marketing Manager to support lead generation goals through effective messaging and content creation. This role involves collaboration with various teams to simplify technical information and enhance the customer journey. Ideal candidates will have a Bachelor's degree in Marketing or related fields and at least 3 years of experience in product marketing.

Qualifications

• At least 3 years in product marketing or a similar content-focused role.
• Proven skill in creating impactful marketing content.
• Experience managing webinars and virtual events.

Responsibilities

• Develop clear positioning and messaging for LANSA’s developer tools.
• Plan and execute go-to-market strategies for product launches.
• Produce and manage webinars covering product education and demos.

Skills

Marketing Content Creation

Strong Writing

Project Management

Collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business

Tools

WordPress

Google Analytics

Salesforce

Job description

Job Summary:

We’re looking for a creative Product Marketing Manager to lead messaging, content creation, and webinar production to promote LANSA’s range of developer tools. Reporting to the Marketing Manager, this role supports lead generation goals and works closely with teams across the business, including but not limited to Pre-Sales, Sales, Product, and Services, to ensure clear and consistent messaging.

Key Responsibilities:

• Develop clear positioning and messaging that highlights the value of LANSA’s developer tools to target audiences.
• Plan and execute go-to-market strategies for product launches and updates.
• Create marketing materials, blog posts, email campaigns, product pages, and presentations focused on LANSA’s developer tools.
• Produce and manage webinars covering product education, demos, customer success stories, and thought leadership.
• Collaborate with cross-functional teams to align messaging and support the customer journey.
• Simplify technical product information into clear, customer-friendly content.
• Work with design, digital, and demand generation teams to maintain consistent product storytelling.
• Conduct market and competitor research to guide messaging and content strategy.
• Track and optimize content performance using engagement metrics.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 3 years in product marketing or a similar content-focused role.
• Proven skill in creating impactful marketing content.
• Strong writing, editing, and storytelling abilities.
• Experience managing webinars and virtual events.
• Comfortable leading cross-functional projects and teams.
• Excellent project and time management skills.

Preferred Skills:

• Experience in SaaS marketing, B2B tech, or related industries.
• Knowledge of WordPress, Google Analytics, Microsoft Clarity, Eloqua, and Salesforce.
• Customer-focused with a strong understanding of market needs.

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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