Product Marketing Manager (Hybrid or Remote)

Bolster; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager to transform complex ideas into compelling narratives. This role involves shaping product messaging, supporting go-to-market strategies, and creating impactful content for awareness and demand generation. Ideal for candidates with a background in B2B SaaS marketing looking to advance in product marketing.

Qualifications

• 3–6 years of experience in B2B SaaS marketing.
• Experience in product marketing and content creation.

Responsibilities

• Contribute to product positioning and messaging.
• Create high-impact content for awareness and lead generation.
• Develop sales enablement materials and campaign assets.

Skills

Writing

Editing

Collaboration

Tools

HubSpot

Figma

Salesforce

WordPress

Job description

Bolster is an AI-powered brand protection and threat detection platform helping companies detect, investigate, and take down phishing and impersonation scams—across web, social, app stores, dark web, and email—before they cause damage. We work with some of the most recognizable brands in the world and are on a mission to eliminate digital fraud at scale.

We’re looking for a Product Marketing Manager who loves turning complex ideas into clear, compelling stories. In this role, you’ll contribute to go-to-market strategy, help shape product messaging and write content that drives awareness and demand. This is a great opportunity for someone with a strong content marketing background looking to grow into a product marketing role—or a current product marketer who enjoys writing and storytelling.

Key Responsibilities

• Contribute to product positioning and messaging by helping translate technical features into clear, customer-centric language across content and collateral.
• Support go-to-market efforts for new product launches by partnering with product, sales, and demand gen on launch content, internal enablement, and campaign support.
• Create high-impact content such as blogs, solution briefs, case studies, landing pages, and sales one-pagers that support awareness, education, and lead generation.
• Help develop sales enablement materials including pitch decks, ROI stories, and objection-handling guides to support the sales process.
• Partner with demand gen to deliver campaign assets—contributing to email copy, landing pages, content offers, and nurture flows.
• Conduct light competitive and customer research to inform content themes and support messaging refinement.
• Collaborate on thought leadership and editorial strategy, helping shape Bolster’s point of view in the market and ensuring consistency across channels.

Requirements

• 3–6 years of experience in B2B SaaS marketing, ideally with experience in both product marketing and content creation.
• Strong writing and editing skills—you can take technical concepts and turn them into clear, engaging narratives.
• Familiarity with marketing fundamentals like positioning frameworks, buyer journeys, and sales funnels.
• Collaborative, proactive mindset with the ability to work across teams and manage multiple projects.
• Bonus points for experience in cybersecurity, fraud prevention, or AI, or with tools like HubSpot, Figma, Salesforce, or WordPress.