Product Marketing Manager

InnerPlant; Illinois; On-site; USD 75,000 - 95,000; Full time

Job summary

A leading company in agricultural technology seeks a Product Marketing Manager to drive marketing initiatives for their innovative products. The ideal candidate will have a strong background in marketing, a passion for agriculture, and the ability to communicate effectively with farmers and retailers. This role involves developing marketing strategies, creating collateral, and supporting sales efforts to enhance product adoption and awareness.

Benefits

Competitive compensation

Benefits

Growth opportunities

Qualifications

• 2-5 years of Product Marketing experience preferred.
• Demonstrate excellence in successful execution of marketing projects.

Responsibilities

• Support marketing campaigns for product launches.
• Conduct market research and competitive intelligence.
• Provide hands-on support at trade shows and events.

Skills

Communication

Research

Strategic Thinking

Empathy

Education

Product Marketing experience

Job description

About Us

At InnerPlant (www.innerplant.com) we are on a mission to transform farming by enabling crops to communicate directly with farmers. By tapping into plants' immune systems, InnerPlant engineers crops that emit optical signals detectable as far away as space when under attack by disease, pests, or other stressors.

About Us

At InnerPlant (www.innerplant.com) we are on a mission to transform farming by enabling crops to communicate directly with farmers. By tapping into plants' immune systems, InnerPlant engineers crops that emit optical signals detectable as far away as space when under attack by disease, pests, or other stressors.

We're backed by leading industry and venture partners, including John Deere and an alliance of North American farmers. InnerPlant is a place for people that believe they can make a difference and want to improve how decisions are made on the farm.

We are currently seeking a Product Marketing Manager to join our team to drive compelling and effective marketing as we launch our first product. The ideal candidate will demonstrate a deep empathy for farmers, a proven track record of creating and running marketing projects, and strong communication skills.

Responsibilities

• Support the development of strategy and planning, and leading the execution of marketing campaigns for driving awareness, adoption, and product launches at both the farmer and retailer level
• Develop assets and able to work with agencies to develop assets, such as sell sheets, website pages, radio commercials, signs
• Enable the sales team with messaging and collateral to drive revenue and retention
• Support the development and updating of product-level positioning
• Support the development and consistent application of compelling messaging and proof for key audiences
• Conduct market and customer research and competitive intelligence
• Willingness and ability to provide hands-on support to marketing and sales operations in key Midwest locations including trade shows and events on an as-needed basis
  
  
  

Requirements

You may be a great fit for this role if you:

• Are authorized to work in the United States
• Located in the Midwest (preferred: Illinois, Iowa, or Nebraska)
• Communicate clearly, whether written, verbal, or in presentation
• Demonstrate excellence in successful execution of marketing projects/campaigns and strong attention to detail
• Learn quickly and are resourceful, particularly in ambiguous environments
• Demonstrate deep empathy for customers
• Capable of conducting research and analysis to extract meaningful insights
• Demonstrate strategic thinking and good judgment when making decisions
• Work effectively in a cross-functional team setting and maintain respectful relationships with teammates
• Work independently and ask for guidance when needed
  
  

Additional skills that are preferred:

• 2-5 years of Product Marketing experience
• Passionate about agriculture, particularly production agriculture in commodity row cropping systems. Previous experience working in agriculture is a plus
  
  
  

Benefits

The US annual range for this position is $75,000 - $95,000. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.

InnerPlant provides an amazing opportunity to work on some of the hardest problems facing humanity and help design the agricultural systems of the future. In addition to working with a fun team, we offer competitive compensation, benefits, and growth opportunities.

InnerPlant provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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