Product Marketing Manager: Hardware Launches for Smart Hydration

Brio Water Technology; Glendale (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Growth opportunities

Competitive compensation

Comprehensive benefits

Job summary

Brio Water Technology in Glendale is seeking a Product Marketing Manager to lead go-to-market strategy for our residential and commercial water product lines, including dispensers, ice machines, and filtration systems. You will own positioning, messaging, and launch execution from early development through post-launch performance.

The ideal candidate has 5–8 years of product marketing experience with hardware products, strong storytelling, and cross-functional collaboration across engineering,

Qualifications

• 5–8 years of product marketing experience with hardware products.
• Experience leading complex cross-functional launches with hard external deadlines.
• Strong narrative and messaging instincts translating tech into consumer value.
• Experience partnering with big-box retailers and distributors.
• Data fluency using sales, reviews, and market-share data.
• Excellent written and verbal communication; able to brief executives.
• Bachelor's degree required; MBA a plus but not required.

Responsibilities

• Own go-to-market for one or more product lines from pre-launch through post-launch.
• Develop launch plans aligning product, engineering, design, communications, channel, and sales.
• Craft positioning and messaging differentiating the product against competitors.
• Own the consumables business: drive filter attachments, subscriptions, and repeat purchases.
• Partner with Product and Engineering to shape feature prioritization based on market insight.
• Support pricing with competitive analysis; final pricing decisions by leadership.
• Build launch narratives and toolkit materials for sales and channels.
• Own on-pack messaging, claims hierarchy, and the out-of-box experience with Product/Creative/Legal.
• Coordinate cross-functional launch execution with PR/Comms, Creative, Retail Marketing, Sales.
• Own digital shelf performance and optimize listings and reviews across partner sites.
• Analyze post-launch performance and feed insights back into product decisions.
• Represent customer voice in internal discussions to advocate improvements.
• Adapt positioning for commercial segment and support distributor, wholesale, and B2B sales.
• Manage external partners and agencies for research, creative, or launch support.

Skills

Go-to-market

Product marketing

Cross-functional leadership

Consumer electronics

Data fluency

Education

Bachelor's degree

MBA (plus)

Job description

Brio Water Technology in Glendale is seeking a Product Marketing Manager to lead go-to-market strategy for our residential and commercial water product lines, including dispensers, ice machines, and filtration systems. You will own positioning, messaging, and launch execution from early development through post-launch performance.

The ideal candidate has 5–8 years of product marketing experience with hardware products, strong storytelling, and cross-functional collaboration across engineering,