Product Marketing Manager – Water Hardware GTM Leader

Brio Water Technology, Inc.; Glendale (CA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401K Retirement Plan

Paid Vacation Time

Paid Holidays

and More!

Job summary

Brio Water Technology, a Home Organizers, Inc. company, is seeking a Product Marketing Manager to lead go-to-market strategy for its residential and commercial water product lines, including dispensers, ice machines, and filtration systems.

You will own positioning, messaging, and launches from development through post-launch performance. The role sits at the center of product development and marketing, collaborating with engineering, design, channel, operations, and sales to translate technical

Qualifications

• 5–8 years in product marketing for hardware/consumer electronics.
• Experience leading cross-functional hardware launches with external deadlines.
• Strong narrative and messaging to translate specs into consumer value.
• Experience with big-box and ecommerce retailers (Home Depot, Lowe's, Costco, Amazon).
• Data-driven decision making with sales/review/share data.

Responsibilities

• Own go-to-market for one or more product lines, from pre-launch planning through launch day and post-launch performance.
• Develop launch plans that align product, engineering, design, communications, channel, and sales around a single narrative and timeline.
• Craft positioning and messaging that differentiates the product against competitors and translates technical capabilities into consumer benefits.
• Own the consumables business — drive replacement filter attach rate, auto-replenishment/subscription enrollment, and repeat-purchase revenue across DTC and retail.
• Partner with Product and Engineering early in the roadmap process to shape feature prioritization based on market and customer insight.
• Support pricing with competitive and market analysis in partnership with Finance and Sales; final pricing decisions are owned by leadership.
• Build the launch narrative and toolkits — briefing documents, sales enablement materials, channel assets, and spokesperson talking points across ecommerce, retail, and wholesale channels.
• Own on-pack messaging, claims hierarchy, and the out-of-box experience in partnership with Product, Creative, and Legal.
• Manage cross-functional launch execution, coordinating with PR/Comms, Creative, Retail Marketing, and Sales to drive on-time, focused execution.
• Own digital shelf performance — Amazon A+ content, listing and search optimization, ratings and reviews health, and retailer .com content across partner sites.
• Analyze post-launch performance (sales velocity, reviews, share of voice, customer sentiment) and feed insights back into future product and marketing decisions.
• Represent the voice of the customer in internal product discussions, using research, reviews, and support data to advocate for improvements.
• Adapt positioning and enablement for the commercial segment, supporting distributor, wholesale, and B2B sales alongside consumer retail.
• Manage external partners and agencies as needed for research, creative, or launch support.

Skills

Product marketing

GTM launches

Data analytics

Executive briefing

Communication

Education

Bachelor's degree

MBA

Job description

Brio Water Technology, a Home Organizers, Inc. company, is seeking a Product Marketing Manager to lead go-to-market strategy for its residential and commercial water product lines, including dispensers, ice machines, and filtration systems.

You will own positioning, messaging, and launches from development through post-launch performance. The role sits at the center of product development and marketing, collaborating with engineering, design, channel, operations, and sales to translate technical