Product Marketing Manager

Brio Water Technology; Glendale (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Growth opportunities

Competitive compensation

Comprehensive benefits

Job summary

Brio Water Technology in Glendale is seeking a Product Marketing Manager to lead go-to-market strategy for our residential and commercial water product lines, including dispensers, ice machines, and filtration systems. You will own positioning, messaging, and launch execution from early development through post-launch performance.

The ideal candidate has 5–8 years of product marketing experience with hardware products, strong storytelling, and cross-functional collaboration across engineering,

Qualifications

• 5–8 years of product marketing experience with hardware products.
• Experience leading complex cross-functional launches with hard external deadlines.
• Strong narrative and messaging instincts translating tech into consumer value.
• Experience partnering with big-box retailers and distributors.
• Data fluency using sales, reviews, and market-share data.
• Excellent written and verbal communication; able to brief executives.
• Bachelor's degree required; MBA a plus but not required.

Responsibilities

• Own go-to-market for one or more product lines from pre-launch through post-launch.
• Develop launch plans aligning product, engineering, design, communications, channel, and sales.
• Craft positioning and messaging differentiating the product against competitors.
• Own the consumables business: drive filter attachments, subscriptions, and repeat purchases.
• Partner with Product and Engineering to shape feature prioritization based on market insight.
• Support pricing with competitive analysis; final pricing decisions by leadership.
• Build launch narratives and toolkit materials for sales and channels.
• Own on-pack messaging, claims hierarchy, and the out-of-box experience with Product/Creative/Legal.
• Coordinate cross-functional launch execution with PR/Comms, Creative, Retail Marketing, Sales.
• Own digital shelf performance and optimize listings and reviews across partner sites.
• Analyze post-launch performance and feed insights back into product decisions.
• Represent customer voice in internal discussions to advocate improvements.
• Adapt positioning for commercial segment and support distributor, wholesale, and B2B sales.
• Manage external partners and agencies for research, creative, or launch support.

Skills

Go-to-market

Product marketing

Cross-functional leadership

Consumer electronics

Data fluency

Education

Bachelor's degree

MBA (plus)

Job description

Brio Water Technology, a Home Organizers, Inc. company, is a market leading water products brand that has helped millions stay hydrated through its unique and innovative product line. We offer full home water solutions designed to elevate the way people hydrate, combining sophisticated technology with modern, top tier design to deliver exceptional performance, customer satisfaction, and enhanced functionality.

About the role

We're looking for a Product Marketing Manager to lead go-to-market strategy and execution for a portfolio within Brio's residential and commercial water business — dispensers, ice machines, and filtration systems. You'll own product positioning, messaging, and launch execution from early product development through post-launch performance, translating engineering and design decisions into a go-to-market plan that resonates with consumers, channel partners, and buyers. This role sits at the center of product development, creative, channel, operations, and sales, and reports to the Director of Product Marketing.

What you'll do

• Own go-to-market for one or more product lines, from pre-launch planning through launch day and post-launch performance.
• Develop launch plans that align product, engineering, design, communications, channel, and sales around a single narrative and timeline.
• Craft positioning and messaging that differentiates the product against competitors and translates technical capabilities into consumer benefits.
• Own the consumables business — drive replacement filter attach rate, auto-replenishment/subscription enrollment, and repeat-purchase revenue across DTC and retail.
• Partner with Product and Engineering early in the roadmap process to shape feature prioritization based on market and customer insight.
• Support pricing with competitive and market analysis in partnership with Finance and Sales; final pricing decisions are owned by leadership.
• Build the launch narrative and toolkits — briefing documents, sales enablement materials, channel assets, and spokesperson talking points across ecommerce, retail, and wholesale channels.
• Own on-pack messaging, claims hierarchy, and the out-of-box experience in partnership with Product, Creative, and Legal.
• Manage cross-functional launch execution, coordinating with PR/Comms, Creative, Retail Marketing, and Sales to drive on-time, focused execution.
• Own digital shelf performance — Amazon A+ content, listing and search optimization, ratings and reviews health, and retailer .com content across partner sites.
• Analyze post-launch performance (sales velocity, reviews, share of voice, customer sentiment) and feed insights back into future product and marketing decisions.
• Represent the voice of the customer in internal product discussions, using research, reviews, and support data to advocate for improvements.
• Adapt positioning and enablement for the commercial segment, supporting distributor, wholesale, and B2B sales alongside consumer retail.
• Manage external partners and agencies as needed for research, creative, or launch support.

Qualifications

• 5–8 years of product marketing experience, with a track record of leading go-to-market for physical/hardware products (consumer electronics strongly preferred).
• Experience managing complex, cross-functional product launches with hard external deadlines (retail line reviews and shelf reset windows, NSF/WQA certification testing, press embargoes).
• Strong narrative and messaging instincts — able to translate technical specs into compelling consumer value.
• Experience partnering with big-box, club, and ecommerce retailers (Home Depot, Lowe's, Costco, Amazon) and wholesale distributors.
• Data fluency — comfortable using sales, review, and market-share data to make and defend decisions.
• Excellent written and verbal communication skills; experience briefing executives and external spokespeople.
• Bachelor's degree required; MBA a plus but not required.

We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including: