Product Marketing Manager - EOEM

USTBC ABB Installation Products Inc.; Cary (NC); Hybrid; USD 110,000 - 170,000; Full time

Job summary

ABB is seeking a Product Marketing Manager - EOEM in a hybrid Cary, NC role to lead go-to-market for low-voltage breakers, ATS and related products. You will partner with global and regional teams to drive sales, market growth, and localization efforts while guiding portfolio strategy and channel enablement.

The position requires 12+ years in industrial B2B product marketing or related leadership, and a Bachelor’s in engineering (Electrical preferred).

Qualifications

• Bachelor's degree in engineering (Electrical preferred).
• Minimum 12 years of experience in product marketing, product management, or related leadership in industrial B2B.

Responsibilities

• Set and execute the EOEM go-to-market strategy for low-voltage breakers, ATS and related products.
• Guide portfolio, product and localization priorities using insights from customers, channels and competitors.
• Equip sales and channel partners with clear messaging, training and support to grow EOEM penetration.
• Coordinate launches and cross-functional plans with product, manufacturing, supply chain and commercial operations.
• Lead and develop the team; track business outcomes and improve cross-team collaboration.

Skills

Go-to-market

Leadership

Cross-functional teams

Industrial B2B

Education

Bachelor's in engineering

Job description

At ABB , we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Reporting to:

Senior Product Marketing Manager - EOEM and Distributor Components

As the Product Marketing Manager - EOEM you will have the opportunity to represent global divisions in the country to drive sales and market growth. Each day, you will oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.

Work model for the role

Hybrid Cary, NC

This role is contributing to the ELSP EOEM Product Marketing in USA.

Responsibilities:

• Set and execute the EOEM (Electrical) go-to-market strategy for low-voltage breakers, ATS and related products, including segmentation, positioning, channels and launches.
• Use customer, channel and competitive insight to guide portfolio, product and localization priorities; provide evidence-based recommendations to global teams.
• Equip sales and channel partners with clear messaging, training and support to grow EOEM penetration and profitable business.
• Coordinate launches and cross-functional plans with product, manufacturing, supply chain and commercial operations to align demand, availability and customer commitments.
• Lead and develop the team; track business outcomes, share learning and improve how teams work together.

Qualifications:

• Bachelor's degree in engineering. Electrical engineering is preferred.
• Minimum 12 years of experience in product marketing, product management, or a related commercial leadership role in industrial B2B markets.
• Experience developing go-to-market strategy and working across customers, sales/channel partners and global or cross-functional teams. People leadership and experience with low-voltage electrical products, OEM/EOEM markets, or adjacent industrial portfolios are preferred.
• Must be legally authorized to work in the United States without sponsorship. ABB will not provide visa sponsorship for this position.

Why ABB?

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

ABB is an Equal Employment Opportunity and Aff…

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Aff…

Protected Veterans and Individuals with Disabilities may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [e-mail] . Resumes and applications will not be accepted in this manner.

ABB Benefit Summary for eligible US employees

[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to MyBenefitsABB.com and click on "Candidate/Guest" to learn more

Health, Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D - 100% employee paid up to maximums
• Short Term Disability - up to 26 weeks - Company paid
• Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay.
• Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical