Product Marketing Manager - CTV

Samsung Electronics America; New York (NY); On-site; USD 140,000 - 160,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Manager to join their innovative team. This role focuses on developing new opportunities and solutions in the fast-paced world of digital advertising. You will work closely with both internal and external clients, leveraging your expertise in programmatic technology and the ad tech landscape to drive impactful strategies. Your creativity and ability to build strong relationships will be key in shaping the future of advertising solutions. Join a company committed to innovation and a diverse workforce that values your contributions and ideas.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Plan

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Qualifications

• 6+ years in advertising sales with Fortune 500 brands.
• Strong knowledge of programmatic and mobile advertising landscapes.

Responsibilities

• Define revenue-driving marketplace solutions for CTV initiatives.
• Drive sales impact and go-to-market strategies across solutions.

Skills

Digital Advertising Knowledge

Programmatic Advertising

Mobile Advertising

Ad Tech Understanding

Sales Strategy Development

Client Relationship Management

Data Analysis

Creativity

Education

Bachelor’s degree in Business

Bachelor’s degree in Advertising

Job description

Samsung Ads, the advertising monetization arm of Samsung Electronics, leverages proprietary real-time TV viewing behavior and insights to promote relevant brands and content experiences for consumers. We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically with a cross device solution.

Samsung’s unique first party data & inventory allows brands to connect to their audience as they explore content across desktop, mobile, tablets, and our Smart TVs. Samsung Ads delivers high-quality audience targeting and creative solutions powered by our proprietary ad tech stack. We have a focus on first-party audience data at scale, world-class data science, and custom creative solutions all across our brand-safe cross-device ad inventory.

Role And Responsibilities

We’re looking for a confident individual to join our Product Marketing team. We are looking for someone to focus on developing new opportunities and creating new solutions. They should have a self-starter mindset with a passion for driving the go-to-market strategy for innovative product updates and new features. They should be knowledgeable about all things programmatic with a strong understanding of the ad tech landscape and how it can connect to the CTV space, and the players. The Product Marketing Manager will be the dedicated liaison between Product Management and the business, to ensure streamlined communication and regular sharing of market knowledge with our market-facing teams.

Candidates must have a strong knowledge base of digital advertising, including programmatic, mobile advertising, ROI driving ad formats and the connected TV space. They will be expected to develop and maintain excellent working relationships with all appropriate levels within and outside the company.

If you're interested in joining a growing team working to build a unique, world-class advertising organization with a relentless focus on customer experience, you've come to the right place.

Specific responsibilities include:

• Define revenue driving marketplace solutions based on product offerings across CTV initiatives, with a focus on our ad formats & performance.
• Drive sales impact and go-to-market strategies across solutions, including direct & programmatic.
• Work directly with Internal and External client customers to identify new features & functions and serve as a product expert in client meetings and solution development.
• Develop solutions narratives based on – data insights, use cases, customer successes and unique value and differentiators for Samsung Ads.
• Play an integral role in identifying and prioritizing product needs based on customers and marketplace feedback and communicate business requirements effectively to help drive an impactful product roadmap.
• Drive product communications and gear the business team with most relevant information on new product innovations and in-market product enhancements.
• Be the business & sales subject matter expert across the business in all areas of CTV, Mobile, OLV, and more.
• Serve as an evangelist for Samsung Ads products through partnering with PR for thought leadership social media, and speaking engagements.

Skills And Qualifications

• 6+ years working in an organization that supports the Advertising Sales function with Fortune 500 brands in the Agency and Brand space.
• Experience working with Programmatic technology, particularly in the area of packaging and positioning ad tech as a key element of the media buying process.
• Understanding of the ad tech ecosystem or equivalency in adjacent area, ability to understand complex relationships across and between component areas. Experience working in an advertising technology company is a plus.
• Understanding & proficiency of the Programmatic & Mobile advertising landscape.
• Bachelor’s degree in Business, Advertising or related field.
• Experience in leading training sessions for a national sales organization and helping communicate a narrative, not just product features.
• Ability to hold internal & external customer interviews and distill key feedback needed to move our ad tech platforms forward with clear rationale.
• Creativity, not willing to accept the status quo, and work to build support and consensus for ideas across teams is highly valued.
• Deep understanding of the digital advertising space, while understanding the day-to-day lives of TV and Media buyers either through programmatic or direct buying channels.
• Knowledge of agile marketing principles, what it takes to work in semi-decentralized teams with a can do attitude.

Salary Range Pay Transparency: Compensation for this role, for candidates based in New York, NY area is expected to be between $140,000 and $160,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Computers and Electronics Manufacturing