Senior Manager, Product Marketing, CTV.

InMobi Advertising; New York (NY); On-site; USD 150,000 - 227,000; Full time

Job summary

InMobi Advertising seeks a Senior Manager, Product Marketing to lead innovative CTV advertising strategies. This high-impact role involves defining go-to-market approaches for a cutting-edge platform while ensuring effective engagement with the market landscape. The ideal candidate will excel in collaboration and possess extensive experience in product marketing and digital advertising.

Benefits

Competitive salary and RSU grant

High-quality medical, dental, and vision insurance

401(k) company match

Generous vacation and sick days

Flexible working hours

Employee Assistance Program (EAP)

Qualifications

• Minimum 4+ years in product marketing within CTV advertising.
• 10+ years experience in ad tech/mar tech or digital online advertising.
• Excellent writing and presentation skills.

Responsibilities

• Define and execute GTM strategy for CTV Advertisement.
• Drive product strategy by analyzing customer and market input.
• Collaborate with cross-functional teams for product alignment.

Skills

Product Marketing

Project Management

Communication

Interpersonal Skills

Strategic Thinking

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

PMM relevant AI tools like Chat GPT

Job description

InMobi is theleading provider of content, monetization, andmarketingtechnologiesthat fuel growthfor industries around the world. Ourend-to-end advertising software platform, connected content,andcommerce experiences activate audiences, driverealconnections, and diversify revenue for businesses everywhere.

InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand, engage, and acquire consumers effectively through data-driven media solutions. Learn more at advertising.inmobi.com .

Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra. Glance’s smart lockscreen and TV experience inspires consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at glance.com .

Born in India, InMobimaintains a large presence in Bangalore and San Mateo, CA, and has operations in New York,Singapore, Delhi, Mumbai, Beijing,Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne,Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com .

Overview of the role

We’re searching for a high-impact, strategically sharp Senior Manager, Product Marketing to lead one of InMobi Group’s most ambitious growth bets: Connected TV (CTV).

This is a rare opportunity to shape the product marketing strategy for a category-defining platform. In this role, you will serve as both the go-to-market architect and narrative owner for our CTV advertising solutions and the voice of the customer, influencing product strategy from the ground up.

Your scope will span:

• Glance TV – our first-party, owned-and-operated, next-gen smart TV experience that’s reimagining how content and commerce are discovered on the biggest screen in the home
• Third-party CTV supply – where we partner across the programmatic ecosystem (SSPs, DSPs, publishers) to unlock scalable, high-quality inventory

This is a global, high-visibility role with direct executive engagement, and it will be instrumental in ensuring we bring CTV to market with the precision, creativity, and ambition the opportunity demands.

*This role is located onsite in our New York City office with some global travel required.

The impact you'll make

• Define and execute GTM strategy for CTV Advertisement for InMobi Group.
• Partner with Glance TV and third-party CTV Ads Product Management to drive product strategy for CTV Ads by distilling inputs from customer, competitor and market.
• Closely work with Glance commerce GTM and experience pods to identify opportunities to scale CTV ads business
• Be the voice of the customer for CTV advertisers/buyers.
• Increase ICP and buyer persona awareness and share of voice through comprehensive GTMstrategylaunch planning.
• Lead in cross-functional team alignment and communication of new products to sales teams.
• Own product adoption and usage engagement rates for new product feature releases.
• Align with Marketing Communications teams to drive air coverage and thought leadership.

The experience we need

• Deep understanding of the CTV/digital video advertising space.
• 4+ years in product marketing within CTV advertising, and 10+ years of experience in ad tech/mar tech, digital online advertising, or similar required.
• Deep understanding of programmatic media from a CTV lens.
• Strong understanding of technology, product development, and innovation. Should have the ability to understand and appreciate the complexities of technology, but be able to distill clear and concise information for GTM.
• Proven track record of working closely with Product Management, Business, and Marketing teams.
• Experience and high confidence in communicating directly with customers and partners.
• Excellence in crafting compelling positioning and thought leadership content.
• Exceptional project management, organizational, writing, and presentation skills.
• Strong interpersonal skillsin a highly cross-functionalglobalenvironmentwith an emphasis on teamwork, ownership, and initiative.
• Super user of PMM relevant AI tools like Chat GPT, Gamma, Synthesia, etc.

What we build…

At InMobi, we’re building products that are redefining industries. Our ecosystem spans:

• InMobi Advertising – Powering data-driven mobile marketing for the world’s leading brands
• Glance – A revolutionary Gen AI-powered lockscreen & TV content platform transforming how millions discover and engage with content.
• 1Weather – One of the world’s leading weather platforms, delivering precise, reliable, and real-time weather forecasts

With deep expertise in AI, mobile, consumer technology, and digital innovation, we are home to some of the brightest minds in the industry.

What sets us apart?

Not just what we build. How we build it. At InMobi, we balance our hunger for cutting-edge tech with a deep focus on our people - their growth, well-being, and potential.

At InMobi, you’ll be surrounded by people who…

• Think big and act fast:We’re entrepreneurial, thrive in ambiguity, and love solving high-impact problems
• Are passionate, fanatically driven, and take immense pride in their work:We care deeply about the impact we create and continuously push our potential
• Own their outcomes:We take responsibility, make bold decisions, and execute with confidence
• Embrace freedom with accountability:We value autonomy and understand that trust comes with responsibility
• Believe in lifelong learning:We welcome feedback, challenge ourselves to grow, and aren’t afraid to take smart risks

Our compensation philosophy enables us to provide a competitive salary that drives high performance while balancing business needs and pay parity. We determine compensation on a wide variety of factors, including role, nature of experience, skills, and location.

The base salary (fixed) pay range for this role would range from $150,000 to $227,000 USD (min to max of base salary pay range). This salary range is applicable for our offices located in California and New York*. In addition, an InMobian may also receive variable pay in the form of an annual variable bonus or a quarterly variable bonus/sales incentive, as deemed per policy, in addition to fixed compensation.

*Our ranges may vary based on the final location or region of the roles in accordance with the geographical differentiation in pay scales in the country.

In addition to cash compensation, based on the position, an InMobian can receive equity in the form of Restricted Stock Units. We believe that our employees/personnel should have the ability to own a part of the entity they are a part of. Therefore, the entity employing you may elect to provide such stocks to you. Ownership of stock aids us to treat our employer company as our own and base our decisions on the company’s best interest at heart. To encourage a spirit of shared ownership, we grant InMobians relevant company stock(s). As you contribute to the growth of your company, certain stocks may be issued to you in recognition of your contribution.

A quick snapshot of our U.S. benefits:

• Competitive salary and RSU grant (where applicable)
• High-quality medical, dental, and vision insurance (including company-matched HSA)
• 401(k) company match
• Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
• Substantial maternity and paternity leave benefits and compassionate work environment
• Flexible working hours to suit everyone
• Wellness stipend for a healthier you!
• Free lunch provided in our offices daily
• Pet-friendly work environment and robust pet insurance policy - because we love our animals!
• LinkedIn Learning on demand for personal and professional development
• Employee Assistance Program (EAP)

InMobi is an equal opportunity employer

InMobi is a place where everyone can grow. Howsoever you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work.

InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom – guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

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