VP, Paid Marketing (Remote - US)

Jobgether; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

A leading talent matching platform is seeking a VP of Paid Marketing to drive revenue growth and enhance brand visibility through strategic media investments. This executive role involves managing substantial budgets and leading a team to optimize marketing performance across various channels. Candidates should have extensive experience in performance marketing and a proven track record in leadership roles.

Benefits

18 days PTO plus company-wide Winter Shutdown

12 paid holidays + 1 floating holiday

Medical, Dental, and Vision coverage

Life and Disability insurance (company-paid)

401(k) with company match

Paid Maternity, Paternity & Parental Leave

Tuition reimbursement for employees and dependents

Wellness programs & alternative medicine benefits

Qualifications

• 10+ years of performance marketing experience, including 8+ years in a senior leadership role.
• Experience managing media budgets exceeding $100M annually.
• Demonstrated ability to align creative and paid strategies for performance impact.

Responsibilities

• Lead paid media strategy across channels including search, display, and social.
• Align media investment with ROI, CAC, and partner success metrics.
• Drive integration between paid marketing and product, creative, sales, and customer teams.

Skills

Performance Marketing

Leadership

Data-driven Decision Making

Marketing Measurement

Budget Management

Education

Bachelor’s degree

MBA

Tools

Google Ads

Meta

LinkedIn

TikTok

CTV

DSPs

Job description

About Jobgether

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

One of our companies is currently looking for a VP, Paid Marketing in the United States.

The VP of Paid Marketing will lead end-to-end strategy and execution for all paid media efforts across digital and traditional channels. This executive-level role is responsible for driving revenue growth and enhancing brand visibility through data-driven media investments. You will manage large-scale budgets, oversee agency relationships, and develop scalable media frameworks that support both short- and long-term business goals. This role requires deep expertise in performance marketing, strong leadership skills, and the ability to stay ahead of shifting trends in platforms, privacy regulations, and marketing technology.

Accountabilities:

• Lead paid media strategy across channels including search, display, affiliates, social, video, and programmatic
• Align media investment with ROI, CAC, LTV, and partner success metrics
• Identify platform and consumer trends to evolve long-term media planning
• Oversee agency selection and performance, balancing in-house and external support
• Foster innovation and continuous optimization through testing and experimentation
• Drive integration between paid marketing and product, creative, sales, and customer teams
• Implement next-gen analytics tools to track and predict campaign performance
• Establish KPIs focused on both immediate returns and long-term strategic goals

• Bachelor’s degree required; MBA preferred
• 10+ years of performance marketing experience, including 8+ years in a senior leadership role
• Proven success leading marketing transformation and scaling paid strategies across large organizations
• Experience managing media budgets exceeding $100M annually
• Expertise in Google, Meta, LinkedIn, TikTok, affiliates, CTV, and DSPs
• Strong background in marketing measurement, attribution models, and performance analytics
• Experience leading cross-functional teams of 50+ professionals
• Demonstrated ability to align creative and paid strategies for performance impact

• 18 days PTO plus company-wide Winter Shutdown
• 12 paid holidays + 1 floating holiday
• Medical, Dental, and Vision coverage with multiple plan options
• Life and Disability insurance (company-paid)
• Health Savings Account & Flexible Spending Account
• 401(k) with company match
• Paid Maternity, Paternity & Parental Leave
• Volunteer Time Off
• Tuition reimbursement for employees and dependents
• Wellness programs & alternative medicine benefits
• Pet insurance discounts
• Access to leadership development programs and recognition rewards

Jobgether hiring process disclaimer

This job is posted on behalf of one of our partner companies. If you choose to apply, your application will go through our AI-powered 3-step screening process, where we automatically select the 5 best candidates.

Our AI thoroughly analyzes every line of your CV and LinkedIn profile to assess your fit for the role, evaluating each experience in detail. When needed, our team may also conduct a manual review to ensure only the most relevant candidates are considered.

Our process is fair, unbiased, and based solely on qualifications and relevance to the job. Only the best-matching candidates will be selected for the next round.

If you are among the top 5 candidates, you will be notified within 7 days.
If you do not receive feedback after 7 days, it means you were not selected. However, if you wish, we may consider your profile for other similar opportunities that better match your experience.

Thank you for your interest!

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