Product Marketing Manager: SaaS Growth & Launch

Veeva Systems, Inc.; Philadelphia (Philadelphia County); Hybrid; USD 75,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Flexible PTO

Retirement programs

1% charitable giving program

Job summary

Veeva Systems in the United States is seeking a Product Marketing Manager to drive messaging and assets for Veeva Vault CRM, partnering with Marketing, Product Strategy, Product Management, Sales, and Professional Services to fuel growth. You'll create go-to-market programs, lead launches, empower sales, and build content across media.

Ideal candidates have 3+ years in B2B product marketing, strong writing, and cross-functional collaboration.

Qualifications

• 3+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
• Ability to develop clear, concise, compelling messaging and a persuasive writing style
• Strong project management skills with exceptional attention to detail
• Proven ability to build relationships with other teams and across all levels
• Exceptional written and oral communication skills
• Fast learner, detail-oriented and able to thrive in a fast-paced environment
• Bachelor's degree or equivalent work experience

Responsibilities

• Develop an annual marketing plan in collaboration with field marketing
• Create go-to-market programs for new offerings, market segments, and geographies
• Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
• Develop product messaging to be used across all media and customer engagement channels
• Empower sales to communicate our products effectively to prospective customers
• Lead global cross-functional launch and release marketing initiatives
• Partner closely with product and market strategy to understand product vision and communicate externally
• Build product awareness through PR, article placements, and social media
• Proactively identify customer success stories for marketing use
• Create content (thought leadership, videos, website copy, blogs, infographics) to articulate benefits
• Create and maintain a library of sales tools and competitive materials

Skills

B2B product marketing

Messaging development

Project management

Cross-functional collaboration

Communication skills

Fast learner

Education

Bachelor's degree or equivalent

Job description

Veeva Systems in the United States is seeking a Product Marketing Manager to drive messaging and assets for Veeva Vault CRM, partnering with Marketing, Product Strategy, Product Management, Sales, and Professional Services to fuel growth. You'll create go-to-market programs, lead launches, empower sales, and build content across media.

Ideal candidates have 3+ years in B2B product marketing, strong writing, and cross-functional collaboration.